Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:associatedWith |
gptkb:Olympic_Games
|
| gptkbp:awarded |
gptkb:Cannes_Lions
|
| gptkbp:continuedFor |
gptkb:Rio_2016_Olympics
gptkb:PyeongChang_2018_Olympics gptkb:Sochi_2014_Olympics gptkb:Tokyo_2020_Olympics |
| gptkbp:features |
gptkb:Olympic_Games
athletes' families |
| gptkbp:goal |
brand awareness
emotional connection with consumers |
| https://www.w3.org/2000/01/rdf-schema#label |
P&G Olympic campaigns
|
| gptkbp:launched |
2012
|
| gptkbp:launchedFor |
gptkb:London_2012_Olympics
|
| gptkbp:mediaType |
digital media
television commercials social media campaigns |
| gptkbp:notable_campaign |
Thank You, Mom
|
| gptkbp:organizer |
gptkb:Procter_&_Gamble
|
| gptkbp:sponsor |
gptkb:International_Olympic_Committee
|
| gptkbp:theme |
celebrating mothers of athletes
|
| gptkbp:bfsParent |
gptkb:Dentsu
|
| gptkbp:bfsLayer |
4
|