|
gptkbp:instanceOf
|
gptkb:cloud-based_marketing_platform
|
|
gptkbp:acquiredBy
|
gptkb:Eloqua
gptkb:BlueKai
gptkb:Responsys
gptkb:Maxymiser
|
|
gptkbp:developedBy
|
gptkb:Oracle_Corporation
|
|
gptkbp:focusesOn
|
B2B marketing
B2C marketing
|
|
gptkbp:headquartersLocation
|
gptkb:Austin,_Texas
|
|
gptkbp:includes
|
gptkb:Oracle_Data_Cloud
gptkb:Eloqua
gptkb:BlueKai
gptkb:Responsys
gptkb:Maxymiser
|
|
gptkbp:integratesWith
|
gptkb:Microsoft_Dynamics
gptkb:Salesforce
gptkb:Oracle_CX_Cloud
third-party applications
|
|
gptkbp:launched
|
2012
|
|
gptkbp:offers
|
analytics
data management
marketing automation
campaign management
email marketing
customer segmentation
lead management
social marketing
content marketing
cross-channel marketing
|
|
gptkbp:parentCompany
|
gptkb:Oracle_Corporation
|
|
gptkbp:supports
|
gptkb:customer_data_platform
advertising
personalization
A/B testing
API access
data integration
data-driven marketing
real-time data
customer journey mapping
GDPR compliance
mobile marketing
multi-channel campaigns
|
|
gptkbp:targetMarket
|
mid-sized businesses
enterprise businesses
|
|
gptkbp:website
|
https://www.oracle.com/marketingcloud/
|
|
gptkbp:bfsParent
|
gptkb:Oracle_Customer_Relationship_Management
gptkb:Oracle_Commerce
gptkb:Oracle_Data_Cloud
|
|
gptkbp:bfsLayer
|
7
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Oracle Marketing Cloud
|