Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Advertising
|
| gptkbp:awardReceived |
gptkb:Cannes_Lions_Grand_Prix
|
| gptkbp:focus |
outdoor recreation
|
| gptkbp:hashtag |
#OptOutside
|
| gptkbp:influenced |
other retailers to close on Black Friday
|
| gptkbp:launchDate |
2015
|
| gptkbp:launched |
gptkb:REI
|
| gptkbp:mediaCoverage |
gptkb:NPR
gptkb:The_New_York_Times gptkb:Adweek |
| gptkbp:notableFor |
paying employees to spend time outside on Black Friday
closing REI stores on Black Friday |
| gptkbp:purpose |
encourage people to spend time outdoors
|
| gptkbp:targetAudience |
general public
|
| gptkbp:website |
https://www.rei.com/opt-outside
|
| gptkbp:bfsParent |
gptkb:REI_(Recreational_Equipment,_Inc.)
|
| gptkbp:bfsLayer |
7
|
| http://www.w3.org/2000/01/rdf-schema#label |
Opt Outside campaign
|