Statements (65)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:adapted_into |
gptkb:various_countries
|
| gptkbp:associated_with |
Coca-Cola brand
|
| gptkbp:campaigns |
gptkb:Happiness_Factory
|
| gptkbp:collaborated_with |
local artists
non-profit organizations social enterprises |
| gptkbp:emphasizes |
joy and positivity
|
| gptkbp:features |
advertisements
|
| gptkbp:features_character |
gptkb:Animation
|
| gptkbp:goal |
promote happiness
|
| gptkbp:has_impact_on |
brand perception
|
| gptkbp:has_title |
gptkb:Open_Happiness
|
| https://www.w3.org/2000/01/rdf-schema#label |
Open Happiness Campaign
|
| gptkbp:includes |
events
|
| gptkbp:influenced_by |
consumer culture
|
| gptkbp:is_analyzed_in |
marketing research
business case studies advertising effectiveness studies |
| gptkbp:is_associated_with |
happiness research
|
| gptkbp:is_celebrated_in |
social events
international events |
| gptkbp:is_connected_to |
community engagement
|
| gptkbp:is_criticized_for |
commercialization of happiness
|
| gptkbp:is_documented_in |
case studies
marketing journals advertising archives |
| gptkbp:is_evaluated_by |
consumer feedback
marketing analysts |
| gptkbp:is_featured_in |
gptkb:documentaries
|
| gptkbp:is_influenced_by |
cultural trends
psychology of happiness |
| gptkbp:is_linked_to |
youth engagement
sustainability efforts emotional branding emotional connections |
| gptkbp:is_part_of |
Coca-Cola's global strategy
Coca-Cola's marketing strategy Coca-Cola's advertising history Coca-Cola's corporate social responsibility |
| gptkbp:is_promoted_through |
public relations campaigns
digital platforms influencer marketing television commercials online campaigns event sponsorships print media |
| gptkbp:is_recognized_for |
creativity
social impact cultural relevance |
| gptkbp:is_related_to |
global marketing initiatives
|
| gptkbp:is_supported_by |
gptkb:market_research
community programs advertising agencies celebrity endorsements |
| gptkbp:is_utilized_for |
brand loyalty
brand storytelling |
| gptkbp:launched |
gptkb:Coca-Cola
|
| gptkbp:launched_in |
gptkb:2009
|
| gptkbp:promotes |
sharing moments
|
| gptkbp:target_audience |
general public
|
| gptkbp:uses |
social media
|
| gptkbp:utilizes |
gptkb:music
|
| gptkbp:bfsParent |
gptkb:Coca-Cola
|
| gptkbp:bfsLayer |
4
|