Statements (28)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:strategy
|
| gptkbp:aimsTo |
provide seamless customer experience
|
| gptkbp:contrastsWith |
single-channel
multi-channel |
| gptkbp:enables |
personalized marketing
consistent messaging cross-channel customer journeys |
| gptkbp:example |
buy online, pick up in store
mobile app integration with in-store experience social media shopping |
| gptkbp:focusesOn |
customer-centric approach
|
| https://www.w3.org/2000/01/rdf-schema#label |
Omni-Channel
|
| gptkbp:improves |
customer loyalty
customer retention brand engagement |
| gptkbp:involves |
integration of physical and digital channels
|
| gptkbp:relatedTo |
e-commerce
retail customer experience multichannel marketing |
| gptkbp:requires |
data integration
customer data analytics technology platforms |
| gptkbp:usedBy |
banks
retailers telecommunications companies |
| gptkbp:bfsParent |
gptkb:Salesforce_Knowledge
|
| gptkbp:bfsLayer |
8
|