Statements (57)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:skincare_product
|
| gptkbp:bfsLayer |
5
|
| gptkbp:bfsParent |
gptkb:Old_Spice_Fiji_Body_Wash
|
| gptkbp:acquired |
gptkb:video_game_series
|
| gptkbp:advertising |
gptkb:The_Man_Your_Man_Could_Smell_Like
Smell Like a Man, Man |
| gptkbp:aroma |
spicy and woody
|
| gptkbp:availability |
worldwide
|
| gptkbp:awards |
various industry awards
recognized for marketing excellence |
| gptkbp:brand |
gptkb:musician
gptkb:Actor gptkb:Basketball_Player gptkb:Old_Spice |
| gptkbp:category |
personal care
|
| gptkbp:collaborations |
various influencers
|
| gptkbp:cultural_impact |
influenced pop culture
featured in movies featured in television shows memes and parodies created |
| gptkbp:events |
sponsorships in sports
partnerships with celebrities |
| gptkbp:formulation |
gel-based
cream-based alcohol-based stick-based |
| gptkbp:founded |
gptkb:William_Lightfoot_Schultz
|
| gptkbp:future_plans |
expanding product lines
increasing sustainability efforts enhancing digital marketing strategies |
| gptkbp:headquarters |
gptkb:Cincinnati,_Ohio
|
| gptkbp:historical_significance |
one of the oldest brands in the category
pioneered men's grooming market |
| https://www.w3.org/2000/01/rdf-schema#label |
Old Spice body care
|
| gptkbp:launch_date |
1937
|
| gptkbp:market |
significant in men's grooming
|
| gptkbp:marketing_strategy |
viral marketing campaigns
humorous commercials |
| gptkbp:motto |
The Original
|
| gptkbp:packaging |
vintage style
|
| gptkbp:parent_company |
gptkb:video_game_series
|
| gptkbp:product_line |
deodorants
body washes aftershaves colognes |
| gptkbp:products |
gptkb:fragrance
gptkb:skincare_product |
| gptkbp:social_media_presence |
active on Facebook
active on Instagram active on Twitter |
| gptkbp:sustainability_initiatives |
recyclable packaging
cruelty-free testing |
| gptkbp:target_audience |
men
|
| gptkbp:user_reviews |
generally positive
popular among young adults known for unique scents |
| gptkbp:website |
oldspice.com
|