Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:agent |
gptkb:Wieden+Kennedy
|
| gptkbp:brand |
gptkb:Nike
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nike 1988 campaign
|
| gptkbp:impact |
boosted sales
increased brand recognition |
| gptkbp:legacy |
established 'Just Do It' as Nike's core slogan
|
| gptkbp:mediaType |
gptkb:print
gptkb:television outdoor |
| gptkbp:notableAthlete |
gptkb:Michael_Jordan
gptkb:John_McEnroe gptkb:Bo_Jackson |
| gptkbp:notablePerson |
gptkb:Dan_Wieden
|
| gptkbp:slogan |
gptkb:Just_Do_It
|
| gptkbp:targetAudience |
general public
|
| gptkbp:year |
1988
|
| gptkbp:bfsParent |
gptkb:Just_Do_It_slogan
|
| gptkbp:bfsLayer |
5
|