Statements (73)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:analyzes |
listener demographics
|
| gptkbp:competesWith |
Arbitron
|
| gptkbp:established |
1923
|
| gptkbp:has_a |
data integrity
|
| gptkbp:has_a_focus_on |
data-driven decision making
listener behavior radio audience ratings |
| gptkbp:has_a_history_of |
audience measurement
|
| gptkbp:has_a_role_in |
advertising effectiveness
listener engagement advertising optimization measuring radio audiences |
| gptkbp:has_partnerships_with |
various media companies
|
| gptkbp:headquarters |
gptkb:New_York_City
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Radio
|
| gptkbp:impact |
radio programming
|
| gptkbp:is_a_key_player_in |
media research
|
| gptkbp:is_a_resource_for |
radio networks
media planners |
| gptkbp:is_a_source_of |
media metrics
|
| gptkbp:is_essential_for |
advertising strategy
radio advertising media investment decisions |
| gptkbp:is_governed_by |
gptkb:Nielsen_Holdings
|
| gptkbp:is_involved_in |
brand strategy
media planning content strategy market segmentation content development advertising effectiveness studies advertising research |
| gptkbp:is_known_for |
cross-platform measurement
market trends analysis listener loyalty analysis Nielsen_ratings |
| gptkbp:is_part_of |
gptkb:Nielsen_Media
|
| gptkbp:is_recognized_for |
industry standards
data accuracy comprehensive analytics insightful reporting |
| gptkbp:is_used_in |
media buyers
|
| gptkbp:leadership |
audience analytics
audience engagement strategies |
| gptkbp:offers |
consulting services
data analytics data visualization tools real-time data digital audience measurement custom research solutions customized reporting solutions audience segmentation tools listener feedback tools |
| gptkbp:offersServices |
advertisers
advertising agencies broadcasters |
| gptkbp:operates_in |
gptkb:United_States
|
| gptkbp:partnerships |
advertisers and broadcasters
|
| gptkbp:provides |
market insights
competitive analysis performance benchmarks trend analysis programming decisions strategic insights audience measurement services audience insights strategic recommendations insights into listener preferences |
| gptkbp:reportsTo |
radio listenership
|
| gptkbp:subsidiary |
gptkb:Nielsen_Holdings
|
| gptkbp:track |
radio station performance
|
| gptkbp:uses |
people meters
|
| gptkbp:utilizes |
surveys
|