Statements (60)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:audience
|
| gptkbp:analyzes |
Viewership trends
|
| gptkbp:developed_by |
gptkb:Nielsen_Company
|
| gptkbp:enhances |
User experience.
|
| gptkbp:evaluates |
Ad effectiveness
|
| https://www.w3.org/2000/01/rdf-schema#label |
Nielsen Digital Ratings
|
| gptkbp:includes |
Cross-platform measurement
|
| gptkbp:is_a_key_component_of |
Digital marketing
|
| gptkbp:is_a_reference_for |
Industry standards
|
| gptkbp:is_a_resource_for |
Advertiser insights
|
| gptkbp:is_a_source_of |
Consumer insights
Industry benchmarks |
| gptkbp:is_a_tool_for |
Market research
Performance measurement |
| gptkbp:is_analyzed_in |
Market trends
Audience engagement Competitive landscape Content performance |
| gptkbp:is_based_on |
Big data analytics
Panel data |
| gptkbp:is_critical_for |
Audience targeting
|
| gptkbp:is_designed_to |
Enhance advertising strategies
|
| gptkbp:is_essential_for |
Strategic planning
Marketing strategies Brand awareness campaigns ROI analysis Media planning Ad targeting strategies |
| gptkbp:is_influenced_by |
Consumer preferences
|
| gptkbp:is_integrated_with |
Other Nielsen services
|
| gptkbp:is_involved_in |
Audience segmentation
|
| gptkbp:is_part_of |
Nielsen's analytics suite
Nielsen's comprehensive analytics Nielsen's data ecosystem Nielsen's digital portfolio Nielsen's measurement solutions |
| gptkbp:is_recognized_for |
Data accuracy
|
| gptkbp:is_relevant_to |
Advertisers
Content creators |
| gptkbp:is_updated_by |
Regularly
|
| gptkbp:is_used_to |
Optimize ad spending
|
| gptkbp:is_utilized_by |
Brands
|
| gptkbp:is_utilized_in |
Campaign analysis
|
| gptkbp:leadership |
gptkb:audience
|
| gptkbp:measures |
Digital content consumption
|
| gptkbp:offers |
Real-time data
|
| gptkbp:performance |
Digital advertising
|
| gptkbp:provides |
Audience insights
|
| gptkbp:provides_information_on |
Consumer behavior
Content strategy Television ratings |
| gptkbp:supports |
Programmatic advertising
|
| gptkbp:track |
gptkb:Streaming_services
Social media engagement Viewer habits |
| gptkbp:used_by |
Advertisers
Media companies |
| gptkbp:was_a_factor_in |
Advertising success
|
| gptkbp:bfsParent |
gptkb:Nielsen_Media_Research
|
| gptkbp:bfsLayer |
5
|