Microsoft's search advertising
GPTKB entity
Statements (17)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
search advertising
|
| gptkbp:allows |
ad extensions
|
| gptkbp:competesWith |
gptkb:Google_Ads
|
| https://www.w3.org/2000/01/rdf-schema#label |
Microsoft's search advertising
|
| gptkbp:includes |
display ads
search engine results pages (SERPs) |
| gptkbp:integratesWith |
gptkb:Microsoft_Advertising_Intelligence
|
| gptkbp:isManagedBy |
gptkb:Microsoft_Corporation
|
| gptkbp:offers |
pay-per-click advertising
audience targeting |
| gptkbp:provides |
budget management tools
keyword targeting |
| gptkbp:reportsTo |
ad performance
|
| gptkbp:supports |
retargeting
|
| gptkbp:targets |
advertisers
|
| gptkbp:uses |
Bing Ads
|
| gptkbp:utilizes |
machine learning
|