|
gptkbp:instance_of
|
gptkb:beer
|
|
gptkbp:advertising
|
gptkb:television
digital platforms
print media
“ Pure Gold”
|
|
gptkbp:alcohol_content
|
2.5% ABV
|
|
gptkbp:aroma
|
subtle hop aroma
|
|
gptkbp:availability
|
nationwide in the US
|
|
gptkbp:available_in
|
bottles
cans
|
|
gptkbp:brand_ambassadors
|
various athletes
fitness influencers
|
|
gptkbp:brand_history
|
expansion of Michelob Ultra brand
focus on organic ingredients
part of the Michelob family since 2018
|
|
gptkbp:calories
|
85 calories per 12 oz
|
|
gptkbp:color
|
golden
|
|
gptkbp:competitors
|
gptkb:Miller_Lite
gptkb:Bud_Light_Next
gptkb:Coors_Light
|
|
gptkbp:customer_feedback
|
generally positive
popular among millennials
preferred for outdoor activities
|
|
gptkbp:distribution_channels
|
gptkb:online_retailers
bars and restaurants
retail stores
|
|
gptkbp:first_brewed
|
organic grains
|
|
gptkbp:flavor_profile
|
crisp and refreshing
|
|
gptkbp:food_pairing
|
gptkb:seafood
salads
grilled chicken
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Michelob Ultra Pure Gold
|
|
gptkbp:introduced
|
gptkb:2018
|
|
gptkbp:manufacturer
|
gptkb:Anheuser-Busch
|
|
gptkbp:nutritional_value
|
gluten-free options available
low carb
|
|
gptkbp:packaging
|
recyclable materials
|
|
gptkbp:parent_company
|
gptkb:Michelob
|
|
gptkbp:serving_temperature
|
45-50° F
|
|
gptkbp:size
|
12 oz bottles
12 oz cans
16 oz cans
24 oz cans
|
|
gptkbp:slogan
|
“ The Organic Light Beer”
|
|
gptkbp:social_media_presence
|
active on Facebook
active on Instagram
active on Twitter
|
|
gptkbp:sponsorship
|
gptkb:sports_events
music festivals
|
|
gptkbp:style
|
light lager
|
|
gptkbp:sustainability
|
brewed with organic ingredients
|
|
gptkbp:target_market
|
health-conscious consumers
|
|
gptkbp:taste
|
light and smooth
|
|
gptkbp:bfsParent
|
gptkb:Michelob_Ultra
gptkb:Anheuser-Busch
gptkb:Michelob
|
|
gptkbp:bfsLayer
|
5
|