Statements (199)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:beer
|
| gptkbp:advertising |
gptkb:digital_media
gptkb:television gptkb:Live_Ultra digital marketing social media engagement billboards print ads Super Bowl commercials fitness events print media Live Fit sports sponsorships digital ads partnership with athletes focus on fitness and wellness |
| gptkbp:alcohol_content |
4.2% ABV
|
| gptkbp:aroma |
light malt
subtle hop aroma light malt and hops |
| gptkbp:associated_with |
active lifestyle
|
| gptkbp:availability |
gptkb:United_States
worldwide |
| gptkbp:available_in |
gptkb:draft
bottles cans |
| gptkbp:awards |
gold medal at the 2018 World Beer Cup
World Beer Cup awards 2019 Best Light Lager 2020 Gold Medal at the Great American Beer Festival gold medal at the Great American Beer Festival Gold Medal at the 2003 Great American Beer Festival |
| gptkbp:bitterness |
low bitterness
|
| gptkbp:brand |
refreshing beer
low-calorie beer premium light beer |
| gptkbp:brand_ambassadors |
gptkb:athletes
gptkb:celebrities fitness influencers health and wellness advocates |
| gptkbp:brand_history |
founded in 1896
rebranded in 2002 expanded internationally in 2005 |
| gptkbp:brewing_process |
hops
lagering cold fermentation filtered malted barley cold-filtered rice adjuncts brewed with rice |
| gptkbp:calories |
95 calories per 12 oz
|
| gptkbp:carbonation |
moderate
moderate carbonation |
| gptkbp:color |
pale golden
|
| gptkbp:competed_in |
gptkb:Bud_Light
gptkb:Coors_Light |
| gptkbp:competes_with |
gptkb:Miller_Lite
gptkb:Bud_Light gptkb:Coors_Light gptkb:Budweiser_Select |
| gptkbp:competitors |
gptkb:Miller_Lite
gptkb:Bud_Light gptkb:Coors_Light |
| gptkbp:country |
gptkb:United_States
|
| gptkbp:cultural_impact |
popular among athletes
featured in commercials associated with active lifestyle |
| gptkbp:customer_feedback |
positive
popular among millennials |
| gptkbp:demographics |
millennials
Gen Z active lifestyle consumers |
| gptkbp:distribution |
gptkb:United_States
international markets available nationwide in the US |
| gptkbp:events |
gptkb:festivals
tastings sports sponsorships |
| gptkbp:first_brewed |
gptkb:2002
gptkb:USA gptkb:Anheuser-Busch |
| gptkbp:flavor |
gptkb:fruit
gptkb:light gptkb:Michelob_Ultra_Infusions gptkb:Michelob_Ultra_Pure_Gold gptkb:original gptkb:Peach gptkb:Michelob_Ultra_Organic_Seltzer Lime infusions pure gold |
| gptkbp:flavor_profile |
gptkb:light
refreshing crisp crisp and refreshing |
| gptkbp:food_pairing |
gptkb:seafood
salads grilled chicken light appetizers |
| https://www.w3.org/2000/01/rdf-schema#label |
Michelob Ultra
|
| gptkbp:ingredients |
gptkb:rice
gptkb:water gptkb:yeast hops barley barley malt |
| gptkbp:introduced |
gptkb:2002
|
| gptkbp:introduced_in |
gptkb:2002
gptkb:United_States |
| gptkbp:is_available_in |
bottles
cans |
| gptkbp:is_known_for |
low-calorie beer
|
| gptkbp:is_popular_in |
gptkb:United_States
|
| gptkbp:is_targeted_at |
health-conscious consumers
|
| gptkbp:launched_in |
gptkb:2002
|
| gptkbp:manufacturer |
gptkb:Anheuser-Busch
|
| gptkbp:market_share |
growing
|
| gptkbp:marketed_as |
gptkb:Jimmy_Butler
low-carb beer a fitness beer |
| gptkbp:marketing_strategy |
social media campaigns
celebrity endorsements lifestyle marketing |
| gptkbp:nutritional_value |
gluten-free options
low carb 2.6 grams per 12 oz |
| gptkbp:owned_by |
gptkb:Anheuser-Busch
|
| gptkbp:packaging |
recyclable materials
cans and bottles 12-pack 6-pack blue and white label 24-pack |
| gptkbp:parent_company |
gptkb:Michelob
|
| gptkbp:part_of |
Michelob brand
Michelob family |
| gptkbp:partnership |
fitness events
marathons community fitness events triathlons sports events sponsorships music festivals sponsorships |
| gptkbp:partnerships |
gptkb:sports_team
outdoor activities health organizations fitness events fitness influencers health and wellness brands |
| gptkbp:produced_by |
gptkb:Anheuser-Busch
|
| gptkbp:serving_temperature |
chilled
cold |
| gptkbp:slogan |
gptkb:Superior_Light_Beer
gptkb:Live_Ultra Live Fit. Live Fun. It's Only Worth It If You Enjoy It “ Live Ultra” |
| gptkbp:social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:You_Tube gptkb:Facebook active |
| gptkbp:social_responsibility |
environmental initiatives
supports local communities promotes responsible drinking |
| gptkbp:sponsor |
gptkb:sports_events
|
| gptkbp:sponsorship |
gptkb:Michelob_Ultra_Open
gptkb:Olympics gptkb:Super_Bowl gptkb:Ironman_Series gptkb:sports_events music festivals sports tournaments outdoor festivals marathons fitness expos Various fitness events |
| gptkbp:style |
light lager
|
| gptkbp:sustainability_initiatives |
renewable energy
water conservation eco-friendly packaging recycling programs water conservation efforts recyclable packaging carbon footprint reduction 100% renewable electricity |
| gptkbp:target_audience |
health-conscious consumers
|
| gptkbp:target_market |
health-conscious consumers
|
| gptkbp:taste |
light and smooth
|
| gptkbp:tasting_notes |
light malt and hops
|
| gptkbp:type |
light lager
|
| gptkbp:website |
michelobultra.com
|
| gptkbp:bfsParent |
gptkb:Super_Bowl_2022
gptkb:Super_Bowl_LV gptkb:sports_championship gptkb:Bud_Light gptkb:Super_Bowl_LIV gptkb:Super_Bowl_LV_Halftime_Show |
| gptkbp:bfsLayer |
4
|