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gptkbp:instanceOf
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Dairy company
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gptkbp:acquisition
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gptkb:China_Modern_Dairy_Holdings
gptkb:Inner_Mongolia_Yili_Industrial_Group
gptkb:Yashili_International_Holdings
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gptkbp:advertising
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Social media campaigns
Celebrity endorsements
Television commercials
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gptkbp:brand
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gptkb:Mengniu
Ice Cream
Pure Milk
Yogurt Drink
Milk Deluxe
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gptkbp:competitors
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gptkb:Sanyuan_Foods
gptkb:Wahaha_Group
gptkb:Yili_Group
Bright Dairy
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gptkbp:distribution
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Nationwide distribution network
Online sales channels
International exports
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gptkbp:employees
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over 30,000
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gptkbp:financialPerformance
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Publicly traded company
Consistent revenue growth
Strong_market_presence_in_Asia
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gptkbp:founded
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1999
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gptkbp:founder
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gptkb:Niu_Gensheng
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gptkbp:headquarters
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Hohhot,_Inner_Mongolia,_China
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https://www.w3.org/2000/01/rdf-schema#label
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Mengniu Dairy Group
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gptkbp:market
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gptkb:China
Leading_dairy_company_in_China
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gptkbp:partnerships
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gptkb:Danone
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gptkbp:products
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Cheese
Ice cream
Milk
Yogurt
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gptkbp:researchAndDevelopment
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Quality control
Nutritional research
Dairy product innovation
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gptkbp:revenue
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$8.5 billion (2020)
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gptkbp:social_responsibility
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Community support programs
Environmental protection initiatives
Health and nutrition education
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gptkbp:sponsor
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gptkb:Chinese_Olympic_Committee
gptkb:Chinese_National_Football_Team
Various_sports_events_in_China
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gptkbp:stockExchange
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gptkb:Hong_Kong_Stock_Exchange
2319.HK
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gptkbp:subsidiary
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gptkb:Mengniu_Dairy_(Hong_Kong)_Limited
gptkb:Mengniu_Dairy_(Guangdong)_Limited
gptkb:Mengniu_Dairy_(Beijing)_Limited
gptkb:Mengniu_Dairy_(Shanghai)_Limited
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gptkbp:sustainability_initiatives
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Water conservation
Waste reduction
Green packaging
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