Properties (66)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Dairy company
|
| gptkbp:acquisition |
Dairy farms
Yili_Group_(2019) |
| gptkbp:advertising |
Television commercials
Diversification of products Digital_marketing |
| gptkbp:brand |
gptkb:Mengniu
High brand awareness |
| gptkbp:budget |
Annual report
|
| gptkbp:certifications |
gptkb:ISO_9001
|
| gptkbp:community_engagement |
Local events
|
| gptkbp:competitors |
gptkb:Yili_Group
Consumer trends analysis |
| gptkbp:culturalHeritage |
Customer-centric
|
| gptkbp:customerBase |
Families
|
| gptkbp:distribution |
Nationwide_in_China
|
| gptkbp:employees |
Over 30,000
|
| gptkbp:exportedTo |
International markets
|
| gptkbp:feedback |
Consumer surveys
|
| gptkbp:financialPerformance |
Publicly traded company
Revenue growth |
| gptkbp:founded |
1999
|
| gptkbp:founder |
gptkb:Niu_Gensheng
|
| gptkbp:governance |
Board of directors
|
| gptkbp:headquarters |
Hohhot,_Inner_Mongolia,_China
|
| https://www.w3.org/2000/01/rdf-schema#label |
Mengniu
|
| gptkbp:innovation |
Product development
|
| gptkbp:investmentFocus |
Investment in technology
|
| gptkbp:market |
gptkb:China
Top 3 dairy companies in China Leading_dairy_brand_in_China |
| gptkbp:marketingStrategy |
Promotional campaigns
|
| gptkbp:notableEvent |
High standards
|
| gptkbp:notableFeature |
Celebrities
Strong customer loyalty |
| gptkbp:packaging |
Eco-friendly packaging
|
| gptkbp:partnerships |
gptkb:Danone
Research institutions Health organizations Local farmers Retail chains |
| gptkbp:priceRange |
Cheese
Milk powder Liquid milk Functional dairy products |
| gptkbp:products |
Ice cream
Milk Yogurt New flavors Online sales channels |
| gptkbp:researchAndDevelopment |
Dairy technology
|
| gptkbp:revenue |
Over 100 billion CNY (2020)
|
| gptkbp:safety |
Food safety standards
|
| gptkbp:social_responsibility |
Health initiatives
Community support programs |
| gptkbp:sponsor |
Sports events
|
| gptkbp:stockExchange |
2319.HK
|
| gptkbp:subsidiary |
Mengniu_Dairy_(China)_Co.,_Ltd.
|
| gptkbp:supplyChain |
Quality control
Logistics management Sustainable sourcing Integrated supply chain management |
| gptkbp:sustainability_initiatives |
Environmental protection programs
Carbon footprint reduction |
| gptkbp:targetMarket |
International growth
|
| gptkbp:training |
Skill development programs
|