Media Rating Council (MRC)
GPTKB entity
Statements (58)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:organization
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:API
|
| gptkbp:accreditation |
media rating services
|
| gptkbp:advocates_for |
best practices in media measurement
|
| gptkbp:affiliation |
gptkb:American_National_Standards_Institute_(ANSI)
|
| gptkbp:ceo |
George Ivie
|
| gptkbp:certification |
media measurement services
|
| gptkbp:collaborates_with |
advertisers
agencies media owners |
| gptkbp:conducts |
research on media effectiveness
|
| gptkbp:focus |
media measurement
|
| gptkbp:founded |
gptkb:1963
|
| gptkbp:goal |
improve media measurement accuracy
|
| gptkbp:governed_by |
board of trustees
|
| gptkbp:has_role |
television ratings
radio ratings digital advertising measurement social media measurement online video measurement |
| gptkbp:headquarters |
gptkb:Borough
|
| https://www.w3.org/2000/01/rdf-schema#label |
Media Rating Council (MRC)
|
| gptkbp:industry |
gptkb:battle
|
| gptkbp:is_a_resource_for |
gptkb:film_production_company
|
| gptkbp:is_a_source_of |
industry benchmarks
media measurement guidelines media ratings standards |
| gptkbp:is_involved_in |
cross-platform measurement
advertising effectiveness studies consumer insights research media consumption studies audience measurement research |
| gptkbp:is_monitored_by |
media measurement services
|
| gptkbp:is_recognized_by |
advertising industry
|
| gptkbp:issues |
reports on media trends
|
| gptkbp:key_people |
gptkb:Film_Director
|
| gptkbp:location |
gptkb:United_States
|
| gptkbp:members |
gptkb:Digital_Advertising_Alliance_(DAA)
Advertising Research Foundation (ARF) International Advertising Bureau (IAB) |
| gptkbp:membership |
media companies
|
| gptkbp:offers |
training for media professionals
|
| gptkbp:participates_in |
industry conferences
|
| gptkbp:partnerships |
academic institutions
research organizations data analytics firms measurement technology companies |
| gptkbp:promotes |
transparency in media ratings
|
| gptkbp:provides |
guidelines for media measurement
|
| gptkbp:purpose |
establish standards for media ratings
|
| gptkbp:receives_funding_from |
membership fees
|
| gptkbp:regulates |
media rating practices
|
| gptkbp:services |
media ratings accreditation
|
| gptkbp:supports |
industry standards
|
| gptkbp:type |
gptkb:non-profit_organization
|
| gptkbp:user_reviews |
media measurement methodologies
|
| gptkbp:website |
www.mediaratingcouncil.org
|