Digital Advertising Alliance (DAA)
GPTKB entity
Statements (51)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:organization
|
| gptkbp:bfsLayer |
3
|
| gptkbp:bfsParent |
gptkb:API
|
| gptkbp:advocates_for |
consumer rights in advertising
|
| gptkbp:aims_to |
enhance consumer privacy
consumers about online tracking trust in digital advertising |
| gptkbp:collaborates_with |
gptkb:Federal_Trade_Commission_(FTC)
|
| gptkbp:composed_of |
leading advertising companies
|
| gptkbp:conducts |
research on consumer attitudes
|
| gptkbp:coordinates |
cross-industry initiatives
|
| gptkbp:develops |
educational resources for consumers
guidelines for behavioral advertising |
| gptkbp:encourages |
responsible advertising practices
|
| gptkbp:established |
industry standards for data use
|
| gptkbp:focus |
digital advertising self-regulation
|
| gptkbp:focuses_on |
consumer privacy rights
improving consumer trust in advertising |
| gptkbp:founded |
gptkb:2010
|
| gptkbp:has_impact_on |
digital marketing strategies
|
| gptkbp:has_role |
industry self-regulation body
|
| gptkbp:headquarters |
gptkb:Washington,_D._C.
|
| https://www.w3.org/2000/01/rdf-schema#label |
Digital Advertising Alliance (DAA)
|
| gptkbp:is_a |
gptkb:municipality
|
| gptkbp:is_committed_to |
ethical advertising practices
|
| gptkbp:is_engaged_in |
public awareness campaigns
stakeholder consultations |
| gptkbp:is_involved_in |
consumer education initiatives
privacy legislation advocacy |
| gptkbp:is_part_of |
self-regulatory framework for online advertising
|
| gptkbp:is_recognized_by |
a leader in advertising self-regulation
various consumer advocacy groups |
| gptkbp:is_supported_by |
major technology companies
|
| gptkbp:is_tasked_with |
overseeing compliance with advertising standards
|
| gptkbp:issues |
self-regulatory principles
|
| gptkbp:members |
advertising industry associations
|
| gptkbp:offers |
opt-out options for consumers
|
| gptkbp:operates |
Ad Choices program
|
| gptkbp:participated_in |
advertisers and publishers
|
| gptkbp:participates_in |
public policy discussions
|
| gptkbp:promotes |
transparency in advertising
|
| gptkbp:provides |
consumer choice tools
|
| gptkbp:provides_access_to |
advertising preferences management tools
|
| gptkbp:provides_information_on |
data collection practices
advertisers on compliance |
| gptkbp:publishes |
annual reports on compliance
|
| gptkbp:supports |
responsible data collection
advertising accountability initiatives |
| gptkbp:website |
www.aboutads.info
|
| gptkbp:works_to |
enhance consumer understanding of online ads
|
| gptkbp:works_with |
advertising networks
|