|
gptkbp:instance_of
|
gptkb:tobacco
|
|
gptkbp:advertising
|
gptkb:television
|
|
gptkbp:advertising_restrictions
|
increasingly stringent
|
|
gptkbp:archives
|
6 mg
|
|
gptkbp:availability
|
global
|
|
gptkbp:brand
|
gptkb:Marlboro
high
international markets
premium cigarette
|
|
gptkbp:brand_ambassadors
|
not applicable
|
|
gptkbp:brand_equity
|
strong
|
|
gptkbp:brand_history
|
part of Marlboro brand
|
|
gptkbp:brand_recognition
|
high
|
|
gptkbp:category
|
gptkb:tobacco
|
|
gptkbp:color
|
gptkb:silver
|
|
gptkbp:community
|
controversial
|
|
gptkbp:community_health
|
refreshing
anti-smoking initiatives
|
|
gptkbp:consumer_preferences
|
menthol flavor
|
|
gptkbp:country_of_origin
|
gptkb:United_States
|
|
gptkbp:cultural_impact
|
gptkb:significant
|
|
gptkbp:demographics
|
young adults
predominantly male
|
|
gptkbp:discontinued
|
no
|
|
gptkbp:environmental_impact
|
tobacco farming issues
|
|
gptkbp:flavor
|
menthol
|
|
gptkbp:flavor_profile
|
smooth menthol
|
|
gptkbp:formulation
|
tobacco blend with menthol
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Marlboro Silver Menthol
|
|
gptkbp:innovation
|
limited
|
|
gptkbp:introduced
|
gptkb:2006
|
|
gptkbp:is_respected_by
|
variable
|
|
gptkbp:legal_status
|
regulated product
|
|
gptkbp:life_cycle
|
mature
|
|
gptkbp:loyalty_program
|
not applicable
|
|
gptkbp:manufacturer
|
gptkb:Philip_Morris_USA
|
|
gptkbp:market_share
|
substantial
|
|
gptkbp:marketed_as
|
adult smokers
|
|
gptkbp:marketing_strategy
|
promotions and discounts
|
|
gptkbp:nicotine_content
|
0.6 mg
|
|
gptkbp:packaging
|
soft pack
|
|
gptkbp:product_line
|
gptkb:Marlboro_Silver
|
|
gptkbp:regulatory_compliance
|
FDA regulations
increased scrutiny
|
|
gptkbp:related_products
|
gptkb:Marlboro_Menthol
|
|
gptkbp:retail_price
|
varies by location
|
|
gptkbp:reviews
|
generally positive
mixed opinions
|
|
gptkbp:safety
|
not guaranteed
|
|
gptkbp:safety_measures
|
contains nicotine
|
|
gptkbp:sales
|
convenience stores
|
|
gptkbp:size
|
20 cigarettes
|
|
gptkbp:slogan
|
Marlboro, the brand of choice.
|
|
gptkbp:sustainability_practices
|
not disclosed
|
|
gptkbp:target_market
|
menthol smokers
|
|
gptkbp:trends
|
menthol popularity declining
|
|
gptkbp:type
|
menthol cigarette
|
|
gptkbp:variant
|
gptkb:Marlboro_Gold_Menthol
|
|
gptkbp:bfsParent
|
gptkb:Reynolds_American_Inc.
gptkb:Marlboro_Gold_Menthol_Smooth
gptkb:Philip_Morris_Companies_Inc.
gptkb:Philip_Morris_International
|
|
gptkbp:bfsLayer
|
6
|