|
gptkbp:instance_of
|
gptkb:tobacco
|
|
gptkbp:advertising
|
gptkb:digital_media
gptkb:television
print media
|
|
gptkbp:archives
|
6 mg
|
|
gptkbp:availability
|
global
|
|
gptkbp:brand
|
gptkb:Marlboro
high
|
|
gptkbp:brand_ambassadors
|
notable figures
|
|
gptkbp:brand_equity
|
strong
|
|
gptkbp:brand_history
|
part of Marlboro brand since 1955
repositioned in 2015
|
|
gptkbp:brand_recognition
|
high
|
|
gptkbp:color
|
gptkb:gold
|
|
gptkbp:community_involvement
|
sponsorship of local events
support for anti-smoking campaigns
|
|
gptkbp:competitors
|
gptkb:Newport_Menthol
gptkb:Camel_Menthol
|
|
gptkbp:country_of_origin
|
gptkb:United_States
|
|
gptkbp:cultural_impact
|
featured in films
featured in music videos
associated with lifestyle branding
|
|
gptkbp:customer_feedback
|
generally positive
|
|
gptkbp:demographics
|
predominantly male
age 18-34
|
|
gptkbp:discontinued
|
no
|
|
gptkbp:displacement
|
menthol flavor
gold packaging
|
|
gptkbp:distribution_channels
|
gptkb:online_retailers
convenience stores
supermarkets
gas stations
|
|
gptkbp:environmental_impact
|
packaging recyclable
|
|
gptkbp:flavor
|
menthol
|
|
gptkbp:flavor_profile
|
cool and refreshing
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Marlboro Gold Menthol
|
|
gptkbp:introduced
|
gptkb:2015
|
|
gptkbp:is_respected_by
|
established
|
|
gptkbp:loyalty_program
|
Marlboro Rewards
|
|
gptkbp:manufacturer
|
gptkb:Philip_Morris_International
|
|
gptkbp:marketed_as
|
adult smokers
|
|
gptkbp:marketing_strategy
|
influencer partnerships
targeted advertising
event sponsorships
|
|
gptkbp:nicotine_content
|
0.6 mg
|
|
gptkbp:packaging
|
soft pack
|
|
gptkbp:price_range
|
$5-$10
|
|
gptkbp:product_line
|
gptkb:Marlboro_Menthol
gptkb:Marlboro_Gold
|
|
gptkbp:public_perception
|
premium brand
|
|
gptkbp:recalls
|
none reported
|
|
gptkbp:regulatory_compliance
|
FDA regulations
regulated product
|
|
gptkbp:related_products
|
gptkb:Marlboro_Silver
gptkb:Marlboro_Red
|
|
gptkbp:safety
|
subject to testing
|
|
gptkbp:safety_measures
|
Smoking kills.
|
|
gptkbp:size
|
20 cigarettes
|
|
gptkbp:slogan
|
Marlboro, the choice of a new generation.
|
|
gptkbp:social_media_presence
|
active
|
|
gptkbp:sustainability_efforts
|
reduced environmental impact
|
|
gptkbp:target_audience
|
young adults
|
|
gptkbp:type
|
menthol cigarette
|
|
gptkbp:bfsParent
|
gptkb:Marlboro
|
|
gptkbp:bfsLayer
|
5
|