Statements (58)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:associated_with |
gptkb:Marlboro
gptkb:Marlboro_Man |
| gptkbp:created_by |
gptkb:Philip_Morris
|
| gptkbp:faced |
legal challenges
|
| gptkbp:features |
cowboy imagery
|
| gptkbp:has_impact_on |
cultural perceptions of smoking
|
| gptkbp:has_influenced |
other tobacco brands
|
| gptkbp:has_led_to |
regulatory scrutiny
|
| gptkbp:has_produced |
gptkb:controversy
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro Red Campaign
|
| gptkbp:includes |
sponsorships
|
| gptkbp:influenced |
tobacco advertising
|
| gptkbp:is_analyzed_in |
marketing studies
|
| gptkbp:is_associated_with |
American culture
outdoor lifestyle freedom and adventure |
| gptkbp:is_considered |
a marketing success
a classic example of branding. a marketing phenomenon a case study in branding |
| gptkbp:is_criticized_for |
glamorizing smoking
promoting unhealthy lifestyles |
| gptkbp:is_critiqued_by |
its impact on youth smoking rates
its portrayal of masculinity |
| gptkbp:is_documented_in |
media studies
advertising history advertising archives |
| gptkbp:is_influenced_by |
cultural trends
|
| gptkbp:is_linked_to |
nostalgia
health risks of smoking smoking culture American advertising history masculine ideals |
| gptkbp:is_noted_for |
its simplicity
|
| gptkbp:is_part_of |
Marlboro brand strategy
Marlboro's advertising evolution Marlboro's advertising history Marlboro's brand identity Marlboro's legacy Marlboro's marketing strategy |
| gptkbp:is_recognized_by |
advertising awards
|
| gptkbp:is_recognized_for |
its iconic imagery
its cultural impact |
| gptkbp:is_regarded_as |
iconic advertising campaign
|
| gptkbp:is_targeted_at |
young adults
|
| gptkbp:is_used_in |
gptkb:merchandising
|
| gptkbp:known_for |
rugged masculinity
|
| gptkbp:launched_in |
gptkb:1954
|
| gptkbp:originated_in |
over decades
|
| gptkbp:parodied_in |
gptkb:popular_culture
|
| gptkbp:promotes |
gptkb:Marlboro_Red_cigarettes
|
| gptkbp:target_audience |
male smokers
|
| gptkbp:uses |
bold colors
|
| gptkbp:utilizes |
television advertisements
print advertisements |
| gptkbp:bfsParent |
gptkb:Marlboro
|
| gptkbp:bfsLayer |
5
|