Statements (66)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:aims_to |
promote Marlboro cigarettes
|
| gptkbp:associated_with |
gptkb:Philip_Morris
nostalgia iconic status masculinity outdoor lifestyle smoking culture American advertising history cultural iconography cigarette marketing tactics |
| gptkbp:created |
brand loyalty
|
| gptkbp:created_by |
gptkb:Leo_Burnett
gptkb:Leo_Burnett_Worldwide |
| gptkbp:depicted_in |
freedom and adventure
masculine ideals rugged masculinity the cowboy archetype the rugged individualism American masculinity |
| gptkbp:ended |
gptkb:1999
|
| gptkbp:expansion |
television commercials
|
| gptkbp:featured_in |
gptkb:documentaries
various demographics various settings various actors various campaigns landscape imagery |
| gptkbp:features |
cowboy imagery
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro Man campaign
|
| gptkbp:impact |
tobacco advertising regulations
|
| gptkbp:influenced |
advertising industry
youth culture advertising ethics discussions future advertising campaigns public perception of smoking brand image of Marlboro |
| gptkbp:influenced_by |
American West culture
|
| gptkbp:inspired |
cultural references
parodies |
| gptkbp:is_analyzed_in |
consumer behavior
marketing effectiveness advertising studies sociological impact |
| gptkbp:is_criticized_for |
glamorizing smoking
health implications |
| gptkbp:is_notable_for |
cultural impact
|
| gptkbp:known_for |
iconic advertising character
|
| gptkbp:launched_in |
gptkb:1954
|
| gptkbp:led_to |
legal challenges
public health campaigns changes in advertising laws cultural shifts in smoking perception increased sales of Marlboro cigarettes |
| gptkbp:promotes |
gptkb:Marlboro_cigarettes
|
| gptkbp:replaced_by |
new marketing strategies
|
| gptkbp:target_audience |
male smokers
|
| gptkbp:uses |
slogans
|
| gptkbp:utilized |
celebrity endorsements
emotional appeal colorful visuals iconic imagery storytelling techniques print advertisements |
| gptkbp:bfsParent |
gptkb:Marlboro
|
| gptkbp:bfsLayer |
5
|