Statements (61)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising_campaigns
|
| gptkbp:aims_to |
increase brand loyalty
|
| gptkbp:associated_with |
gptkb:Marlboro
|
| gptkbp:faced |
legal challenges
|
| gptkbp:features |
cowboy imagery
|
| gptkbp:has_influenced |
tobacco advertising regulations
|
| gptkbp:has_led_to |
increased sales
|
| gptkbp:has_produced |
gptkb:controversy
|
| https://www.w3.org/2000/01/rdf-schema#label |
Marlboro 100s Campaign
|
| gptkbp:includes |
print advertisements
|
| gptkbp:is_analyzed_in |
effectiveness
cultural impact advertising research |
| gptkbp:is_associated_with |
gptkb:Marlboro_Man
Marlboro's image |
| gptkbp:is_challenged_by |
tobacco control policies
public health advocates |
| gptkbp:is_connected_to |
social issues
|
| gptkbp:is_considered |
a successful campaign
|
| gptkbp:is_criticized_for |
promoting smoking
targeting minors |
| gptkbp:is_critiqued_by |
health organizations
advertising critics |
| gptkbp:is_discussed_in |
public health forums
media articles |
| gptkbp:is_documented_in |
advertising history books
marketing studies |
| gptkbp:is_evaluated_by |
public opinion surveys
marketing analysts |
| gptkbp:is_examined_in |
sociological studies
|
| gptkbp:is_featured_in |
gptkb:documentaries
|
| gptkbp:is_influenced_by |
gptkb:market_research
cultural trends |
| gptkbp:is_known_for |
iconic imagery
|
| gptkbp:is_linked_to |
health concerns
youth smoking rates addiction issues smoking prevalence |
| gptkbp:is_part_of |
Marlboro brand strategy
Marlboro's advertising legacy Marlboro's advertising strategy Marlboro's brand identity Marlboro's legacy Marlboro's marketing efforts Marlboro's marketing history Marlboro's product line |
| gptkbp:is_promoted_through |
event sponsorships
|
| gptkbp:is_recognized_by |
advertising awards
|
| gptkbp:is_reflected_in |
consumer behavior
brand perception |
| gptkbp:is_studied_in |
advertising courses
|
| gptkbp:is_targeted_at |
anti-smoking campaigns
|
| gptkbp:is_utilized_by |
marketing professionals
|
| gptkbp:is_utilized_in |
brand positioning
|
| gptkbp:launched_in |
1990s
|
| gptkbp:promotes |
gptkb:Marlboro_100s_cigarettes
|
| gptkbp:target_audience |
adult smokers
|
| gptkbp:uses |
television commercials
|
| gptkbp:utilizes |
sponsorships
|
| gptkbp:bfsParent |
gptkb:Marlboro
|
| gptkbp:bfsLayer |
5
|