Marketing Resource Management
GPTKB entity
Statements (57)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Process
|
| gptkbp:abbreviation |
gptkb:MRM
|
| gptkbp:category |
Enterprise Software
Business Software Project Management Software Workflow Automation Marketing Technology Resource Management Software |
| gptkbp:component |
gptkb:Digital_Asset_Management
Reporting Planning Budgeting Approval Processes Resource Allocation Collaboration Tools Performance Measurement Workflow Management |
| gptkbp:enables |
Asset Management
Reporting and Analytics Time Tracking Process Automation Faster Time to Market Resource Optimization Content Management Compliance Management Vendor Management Resource Planning Resource Scheduling Task Management Approval Workflows Brand Compliance Budget Control Budget Forecasting Campaign Performance Tracking Centralized Marketing Management Collaboration Across Teams Consistent Brand Messaging Cost Tracking Digital Asset Distribution Marketing Calendar Marketing Performance Measurement Project Tracking Visibility into Marketing Spend |
| https://www.w3.org/2000/01/rdf-schema#label |
Marketing Resource Management
|
| gptkbp:purpose |
Improve marketing ROI
Increase marketing efficiency Optimize marketing resources |
| gptkbp:relatedTo |
gptkb:Digital_Asset_Management
gptkb:Marketing_Automation Project Management Marketing Operations |
| gptkbp:usedBy |
Enterprises
Advertising Agencies Brand Managers Marketing Departments |
| gptkbp:bfsParent |
gptkb:Aprimo
|
| gptkbp:bfsLayer |
6
|