Market Basket Analysis

GPTKB entity

Statements (24)
Predicate Object
gptkbp:instanceOf Data Mining Technique
gptkbp:appliesTo Retailers
Data Scientists
gptkbp:example If a customer buys bread, they are likely to buy butter
gptkbp:goal Identify product purchase patterns
https://www.w3.org/2000/01/rdf-schema#label Market Basket Analysis
gptkbp:originatedIn Market Research
gptkbp:output Association Rules
Product Bundling Suggestions
gptkbp:popularizedBy 1990s
gptkbp:relatedTo gptkb:Lift
Confidence
Support
Cross-selling
Apriori Algorithm
Frequent Itemset Mining
gptkbp:usedFor gptkb:Customer_Segmentation
Product Recommendation
Association Rule Learning
gptkbp:usedIn Retail
E-commerce
gptkbp:bfsParent gptkb:Unsupervised_Learning
gptkb:Fuzzy_Association_Rules
gptkbp:bfsLayer 7