Lucky Strike advertising campaign
GPTKB entity
Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:activePeriod |
1920s
1930s |
| gptkbp:country |
gptkb:United_States
|
| https://www.w3.org/2000/01/rdf-schema#label |
Lucky Strike advertising campaign
|
| gptkbp:influencedBy |
public relations
|
| gptkbp:mediaType |
outdoor advertising
radio advertising print advertising |
| gptkbp:notableEvent |
Torches of Freedom
|
| gptkbp:notableFigure |
gptkb:Edward_Bernays
|
| gptkbp:notableFor |
association with women's liberation movement
increasing cigarette sales among women use of color green in packaging and fashion early use of psychological persuasion in advertising |
| gptkbp:product |
gptkb:Lucky_Strike
|
| gptkbp:slogan |
gptkb:It's_Toasted
Reach for a Lucky instead of a sweet |
| gptkbp:subjectOf |
gptkb:American_Tobacco_Company
|
| gptkbp:targetAudience |
gptkb:women
|
| gptkbp:bfsParent |
gptkb:Albert_D._Lasker
|
| gptkbp:bfsLayer |
7
|