Statements (40)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:loyalty_program
|
| gptkbp:benefit |
Brand loyalty
Customer data collection Improved customer engagement Increased sales |
| gptkbp:example |
gptkb:Starbucks_Rewards
gptkb:Amazon_Prime_Rewards gptkb:Sephora_Beauty_Insider Airline frequent flyer programs |
| gptkbp:feature |
Exclusive rewards
Mobile app integration Birthday rewards Digital wallet support Gamification elements Personalized offers Points accumulation Referral bonuses Tiered membership |
| https://www.w3.org/2000/01/rdf-schema#label |
Loyalty Reward System
|
| gptkbp:purpose |
Encourage repeat purchases
Increase customer retention |
| gptkbp:relatedConcept |
gptkb:Marketing_Automation
Customer Experience Customer Relationship Management Brand Advocacy |
| gptkbp:riskFactor |
gptkb:fraud
High operational cost Data privacy concerns Low engagement |
| gptkbp:type |
Points-based system
Cashback system Coalition program Punch card system Subscription-based program Tiered rewards system |
| gptkbp:usedBy |
E-commerce companies
Hospitality industry Retail businesses |
| gptkbp:bfsParent |
gptkb:LRS
|
| gptkbp:bfsLayer |
6
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