Statements (89)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Marketing Strategy
Marketing Program |
| gptkbp:alternativeName |
Rewards Program
Loyalty Scheme Points Program Customer_Loyalty_Program Loyalty_Program Loyalty_program affiliate_program airline_loyalty_program credit_card_rewards_program customer_loyalty_program frequent-flyer_program frequent_flyer_program frequent_flyer_program_tier frequent_flyer_status_tier hotel_loyalty_program loyalty_card loyalty_points loyalty_program_currency loyalty_program_members membership_program partner_program rewards_program |
| gptkbp:benefit |
Increased Sales
Brand Loyalty Customer Data Collection |
| gptkbp:benefitToBusiness |
Increased Sales
Brand Loyalty Customer Data Collection |
| gptkbp:benefitToCustomer |
Discounts
Exclusive Access Free Products Personalized Offers |
| gptkbp:canBe |
Digital
Account-Based App-Based Card-Based |
| gptkbp:challenge |
High Cost
Data Privacy Concerns Fraud Risk Low Engagement Program Fatigue |
| gptkbp:example |
gptkb:Delta_SkyMiles
gptkb:Marriott_Bonvoy gptkb:Amazon_Prime gptkb:Starbucks_Rewards gptkb:Sephora_Beauty_Insider |
| gptkbp:feature |
Discounts
Rewards Points System Exclusive Offers Tier Levels Personalized Promotions Rewards Points Tiered Membership |
| https://www.w3.org/2000/01/rdf-schema#label |
loyalty program
|
| gptkbp:measures |
Customer Lifetime Value
Customer Retention Rate Repeat Purchase Rate |
| gptkbp:originatedIn |
20th Century
|
| gptkbp:purpose |
Customer Retention
Encourage Repeat Purchases Increase Customer Engagement Increase Customer Retention |
| gptkbp:regulates |
Data Privacy Laws
Consumer Protection Laws |
| gptkbp:relatedConcept |
Customer Experience
Membership Program Customer Relationship Management Referral Program Gamification Incentive Program Reward Program Retention Marketing |
| gptkbp:type |
Coalition
Cashback Tiered Points-Based Subscription-Based |
| gptkbp:usedBy |
Retailers
Restaurants Hotels Airlines Retail Businesses E-commerce Companies Hospitality Industry |
| gptkbp:bfsParent |
gptkb:bar
|
| gptkbp:bfsLayer |
4
|