Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing concept
|
| gptkbp:aimsTo |
create strong brand loyalty
|
| gptkbp:contrastsWith |
traditional branding
|
| gptkbp:createdBy |
gptkb:Kevin_Roberts
|
| gptkbp:describedBy |
gptkb:Lovemarks:_The_Future_Beyond_Brands
|
| gptkbp:emphasizes |
loyalty beyond reason
|
| gptkbp:focusesOn |
emotional connection between brands and consumers
|
| https://www.w3.org/2000/01/rdf-schema#label |
Lovemarks concept
|
| gptkbp:influencedBy |
emotional branding
|
| gptkbp:introduced |
gptkb:Saatchi_&_Saatchi
|
| gptkbp:introducedIn |
2000
|
| gptkbp:keyElements |
mystery
intimacy sensuality |
| gptkbp:usedIn |
gptkb:strategy
advertising brand management |
| gptkbp:bfsParent |
gptkb:Lovemark_Award
|
| gptkbp:bfsLayer |
5
|