Lovemarks: The Future Beyond Brands
GPTKB entity
Statements (19)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:book
|
| gptkbp:author |
gptkb:Kevin_Roberts
|
| gptkbp:countryOfOrigin |
gptkb:United_States
|
| gptkbp:genre |
gptkb:business
|
| gptkbp:hasConcept |
Brands must create emotional connections to become 'lovemarks'.
|
| https://www.w3.org/2000/01/rdf-schema#label |
Lovemarks: The Future Beyond Brands
|
| gptkbp:influencedBy |
gptkb:Saatchi_&_Saatchi
|
| gptkbp:ISBN |
9781576872048
|
| gptkbp:language |
English
|
| gptkbp:notableIdea |
emotional branding
lovemarks |
| gptkbp:pages |
240
|
| gptkbp:publicationYear |
2004
|
| gptkbp:publisher |
gptkb:PowerHouse_Books
|
| gptkbp:subject |
gptkb:brand
marketing |
| gptkbp:bfsParent |
gptkb:Lovemarks
gptkb:Lovemarks_concept |
| gptkbp:bfsLayer |
6
|