Statements (22)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
marketing concept
|
| gptkbp:aimsTo |
create emotional loyalty
|
| gptkbp:associatedWith |
gptkb:Saatchi_&_Saatchi
|
| gptkbp:category |
marketing theory
|
| gptkbp:contrastsWith |
brands
|
| gptkbp:createdBy |
gptkb:Kevin_Roberts
|
| gptkbp:describedBy |
gptkb:Lovemarks:_The_Future_Beyond_Brands
|
| gptkbp:emphasizes |
loyalty beyond reason
|
| gptkbp:focusesOn |
emotional connection
|
| gptkbp:hasKeyElement |
mystery
intimacy sensuality |
| https://www.w3.org/2000/01/rdf-schema#label |
Lovemarks
|
| gptkbp:introduced |
gptkb:Saatchi_&_Saatchi
|
| gptkbp:introducedIn |
2000
|
| gptkbp:publishedIn |
gptkb:Lovemarks:_The_Future_Beyond_Brands
|
| gptkbp:relatedTo |
emotional branding
brand loyalty |
| gptkbp:usedBy |
advertisers
marketers |
| gptkbp:bfsParent |
gptkb:Kevin_Roberts
|
| gptkbp:bfsLayer |
5
|