Statements (66)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:advertising
|
| gptkbp:aims_to |
build loyalty
|
| gptkbp:are |
gptkb:cultural_icon
a marketing strategy a blend of art and science a way to connect with consumers part of brand strategy a way to build relationships a concept in brand management a concept in consumer psychology a framework for brand loyalty a framework for branding a method for brand storytelling a modern branding approach a response to commoditization a strategy for consumer connection a strategy for emotional branding a strategy for engagement a tool for differentiation a tool for emotional engagement a way to create brand advocates a way to create brand experiences a way to differentiate in the market a way to engage consumers emotionally associated with positive emotions built on trust desirable to consumers emotional brands more than just products |
| gptkbp:assets |
consumer experiences
|
| gptkbp:can |
enhance customer loyalty
improve customer satisfaction create memorable experiences enhance brand perception foster community enhance consumer trust create a sense of belonging drive sales drive customer loyalty influence purchasing decisions enhance brand equity create emotional bonds create lasting impressions enhance brand storytelling foster brand love influence brand loyalty influence brand perception influence consumer loyalty lead to brand evangelism lead to increased market share transform brands |
| gptkbp:can_involve |
community interaction
|
| gptkbp:combine |
love and respect
|
| gptkbp:created |
brand loyalty
|
| gptkbp:created_by |
gptkb:Kevin_Roberts
|
| gptkbp:emphasizes |
gptkb:storytelling
|
| gptkbp:encourages |
brand advocacy
|
| gptkbp:focus |
emotional connection
|
| https://www.w3.org/2000/01/rdf-schema#label |
Lovemarks
|
| gptkbp:include |
brands
|
| gptkbp:influence |
consumer behavior
|
| gptkbp:inspiration |
consumer passion
|
| gptkbp:requires |
authenticity
|
| gptkbp:utilizes |
customer engagement
|
| gptkbp:bfsParent |
gptkb:Kevin_D._Roberts
|
| gptkbp:bfsLayer |
7
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