|
gptkbp:bfsLayer
|
3
|
|
gptkbp:bfsParent
|
gptkb:beer
gptkb:Pepsi_Co
|
|
gptkbp:advertising
|
gptkb:battle
|
|
gptkbp:aims_to
|
unity
living in the moment
|
|
gptkbp:aired_on
|
gptkb:2017_Super_Bowl
|
|
gptkbp:cancellation_reason
|
public backlash
|
|
gptkbp:cast
|
various ethnicities
|
|
gptkbp:contains_track
|
gptkb:Lorde
|
|
gptkbp:created_by
|
gptkb:film_production_company
|
|
gptkbp:directed_by
|
gptkb:Jesse_Peretz
|
|
gptkbp:examines
|
its effectiveness
|
|
gptkbp:features
|
gptkb:Kendall_Jenner
|
|
gptkbp:filmography
|
gptkb:political_movement
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Live for Now
|
|
gptkbp:is_aimed_at
|
young adults
socially conscious consumers
|
|
gptkbp:is_analyzed_in
|
marketing studies
its reception by audiences
its impact on branding
|
|
gptkbp:is_associated_with
|
Pepsi's image
|
|
gptkbp:is_available_on
|
gptkb:television_channel
|
|
gptkbp:is_considered
|
a case study
a turning point in advertising
a lesson in marketing ethics
a marketing failure
|
|
gptkbp:is_considered_as
|
a controversial ad campaign
|
|
gptkbp:is_criticized_for
|
social issues
insensitivity
cultural appropriation
social media users
lack of authenticity
misrepresentation of social issues
|
|
gptkbp:is_designed_to
|
millennials
|
|
gptkbp:is_discussed_in
|
academic papers
media articles
advertising experts
|
|
gptkbp:is_influenced_by
|
gptkb:political_movement
|
|
gptkbp:is_linked_to
|
Pepsi's brand values
|
|
gptkbp:is_part_of
|
Pepsi's marketing strategy
Pepsi's brand identity
Pepsi's advertising history
Pepsi's advertising legacy
Pepsi's advertising campaigns
Pepsi's brand evolution
|
|
gptkbp:is_referenced_in
|
gptkb:organization
|
|
gptkbp:is_reflected_in
|
consumer reactions
|
|
gptkbp:is_used_for
|
a reference point in discussions about advertising.
|
|
gptkbp:is_used_in
|
marketing classes
|
|
gptkbp:notable_for
|
celebrity involvement
|
|
gptkbp:produced_by
|
gptkb:Pepsi_Co
gptkb:the_United_States
|
|
gptkbp:released_in
|
gptkb:2017
|
|
gptkbp:set_in
|
urban environment
|