Link Exchange

URI: https://gptkb.org/entity/Link_Exchange
GPTKB entity
Statements (75)
Predicate Object
gptkbp:instance_of gptkb:Company
gptkbp:acquired gptkb:Microsoft
gptkbp:business_model Cost-per-click
gptkbp:competitors gptkb:Ad_Brite
gptkb:Yahoo!_Search_Marketing
gptkb:Google_Ad_Sense
gptkbp:discontinued gptkb:2000
gptkbp:dissolved gptkb:2000
gptkbp:employees 50-100
gptkbp:founded gptkb:1996
gptkb:California
gptkbp:founder gptkb:Danny_Sullivan
gptkbp:headquarters gptkb:San_Francisco,_California
https://www.w3.org/2000/01/rdf-schema#label Link Exchange
gptkbp:industry Internet Advertising
gptkbp:key_people gptkb:David_Sifry
gptkb:Danny_Sullivan
Seth Goldstein
gptkbp:location gptkb:United_States
gptkbp:notable_event Acquisition by Microsoft
gptkbp:notable_products Link Exchange Network
gptkbp:operational_status Defunct
gptkbp:parent_company gptkb:Microsoft_Corporation
gptkbp:related_to gptkb:shopping_mall
Domain registration
Market research
Affiliate marketing
Content marketing
Digital advertising
Email marketing
Influencer marketing
Pay-per-click advertising
Social media marketing
User experience design
Web development
Retargeting
Web analytics
Web hosting
Brand loyalty
SEO
Ad networks
Ad exchanges
Brand awareness
Display advertising
Online marketing
Programmatic advertising
Traffic analysis
Content management systems
Customer relationship management
Customer retention
Lead generation
Conversion rate optimization
Online sales
Search engine marketing
Video advertising
SEM
Customer acquisition
Mobile advertising
Performance marketing
Consumer behavior analysis
Native advertising
Sales funnels
Affiliate networks
Web traffic generation
Website monetization
gptkbp:revenue $100 million (estimated)
gptkbp:service_area Global
gptkbp:services Link exchange services
gptkbp:subsidiary gptkb:Microsoft_Advertising
gptkbp:successor Microsoft ad Center
gptkbp:target_audience Website owners
gptkbp:type gptkb:film_production_company
gptkbp:website linkexchange.com
gptkbp:bfsParent gptkb:Tony_Hsieh
gptkbp:bfsLayer 5