Statements (24)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:Person
|
| gptkbp:affiliation |
gptkb:University_of_Texas_at_Austin
|
| gptkbp:award |
gptkb:American_Marketing_Association_Award
|
| gptkbp:contribution |
Customer Relationship Management
Advertising Effectiveness Product Development Strategies Market Segmentation Strategies Brand Equity Models |
| gptkbp:education |
Ph D in Marketing
|
| gptkbp:field |
gptkb:advertising
|
| https://www.w3.org/2000/01/rdf-schema#label |
Lee H. Mc Alister
|
| gptkbp:influenced |
Marketing Practitioners
|
| gptkbp:influenced_by |
gptkb:Philip_Kotler
|
| gptkbp:known_for |
Contributions to Marketing Theory
|
| gptkbp:notable_work |
Marketing Management
|
| gptkbp:occupation |
Marketing Scholar
|
| gptkbp:published_work |
gptkb:Journal_of_Consumer_Research
gptkb:Journal_of_Marketing_Research Marketing Science |
| gptkbp:research |
Quantitative Analysis
Qualitative Research |
| gptkbp:research_focus |
Consumer Behavior
|
| gptkbp:bfsParent |
gptkb:Bates_College
|
| gptkbp:bfsLayer |
5
|