Statements (473)
| Predicate | Object |
|---|---|
| gptkbp:instance_of |
gptkb:cosmetics
|
| gptkbp:acquired_by |
gptkb:Coty_Inc.
|
| gptkbp:acquisition_year |
gptkb:2018
|
| gptkbp:advertising |
digital marketing
Seasonal promotions influencer marketing limited edition releases digital marketing campaigns |
| gptkbp:available_colors |
wide
wide variety Wide variety |
| gptkbp:awards |
gptkb:Cosmopolitan_Beauty_Awards
gptkb:Teen_Choice_Awards gptkb:Glamour_Beauty_Awards gptkb:Beauty_Inc._Awards gptkb:Allure_Best_of_Beauty_Awards Beauty Awards Influencer Awards Beauty awards various beauty awards Best Beauty Brand 2019 Cosmetic Innovator Awards Best Beauty Brand (2016) |
| gptkbp:brand |
gptkb:High
gptkb:Kylie_Jenner Empowerment high international markets Inclusivity International Markets strong high quality Trendy Loyal Customers New product lines Rapid Expansion trendy direct-to-consumer Strong customer loyalty $900 million Youthful and vibrant luxury cosmetics rapid expansion active online community new product categories affordable luxury empowerment and self-expression loyal fanbase high among consumers youthful $900 million (2018) strong customer base youthful and trendy $900 million (2019) expanded product lines empowerment through beauty to inspire confidence luxury beauty self-made billionaire Engaged followers trendy makeup expansion into skincare trendy and youthful Innovative Beauty Solutions Self-Made Entrepreneur luxury and accessible Kylie Cosmetics fans inspired by personal style estimated at $900 million Founded by a reality TV star. Luxury and trendy self-made entrepreneur |
| gptkbp:brand_ambassadors |
gptkb:Kim_Kardashian
gptkb:Ariana_Grande gptkb:Kendall_Jenner gptkb:Kylie_Jenner gptkb:Jordyn_Woods influencers |
| gptkbp:brand_recognition |
gptkb:High
high global highly recognized |
| gptkbp:campaigns |
creative marketing campaigns
|
| gptkbp:categories |
gptkb:cosmetics
beauty foundations highlighters blushes eyeshadows lip products lipsticks setting sprays Lip products lip products, eyes, face |
| gptkbp:collaborated_with |
gptkb:Kim_Kardashian
gptkb:Balmain gptkb:Kendall_Jenner gptkb:The_Grinch gptkb:Jordan_Woods Kylie x Kris Kylie x Stormi BFF Collection |
| gptkbp:collaboration |
gptkb:Kim_Kardashian
gptkb:Balmain gptkb:Kylie_x_Balmain gptkb:Kylie_Skin gptkb:Kylie_x_Kim gptkb:Jordan_Woods gptkb:Kylie_x_Jordyn Celebrities makeup artists Various beauty influencers other beauty brands makeup collections Kylie x Jordyn Woods Kylie x Kim Kardashian Kylie x Khloé |
| gptkbp:collaborations |
beauty influencers
numerous collaborations frequent collaborations |
| gptkbp:color_palette |
gptkb:Variety
|
| gptkbp:community_engagement |
charity events
social media campaigns Active on social media charity initiatives fan interactions makeup tutorials active on social media |
| gptkbp:community_impact |
limited initiatives
|
| gptkbp:competitors |
gptkb:Anastasia_Beverly_Hills
gptkb:Fenty_Beauty gptkb:Too_Faced |
| gptkbp:customer_base |
Millennials
millennials Gen Z millennials and Gen Z |
| gptkbp:customer_feedback |
Positive
Positive reviews positive generally positive high demand positive reviews social media engagement online reviews incorporated into product development |
| gptkbp:customer_support |
Personalized Service
responsive online support responsive support Responsive support Personalized shopping select pop-up shops |
| gptkbp:demographics |
diverse
Diverse audience |
| gptkbp:distribution_channels |
gptkb:Online
online retail stores |
| gptkbp:event_participation |
gptkb:NYFW
gptkb:Beautycon IMATS |
| gptkbp:expansion |
international markets
International markets |
| gptkbp:famous_for |
gptkb:limited_edition
gptkb:Kylie_Lip_Kits collaborations social media presence influencer marketing collaborations with influencers makeup tutorials Lip Products Lip Kits affordable luxury celebrity collaborations lip kits lip products high-quality formulations makeup kits trendsetting products |
| gptkbp:features |
Long-lasting
|
| gptkbp:financial_performance |
profitable
|
| gptkbp:first_product_launch |
gptkb:Kylie_Lip_Kit
|
| gptkbp:followers |
millions
over 25 million |
| gptkbp:formulation |
cruelty-free
Vegan Options |
| gptkbp:founded |
gptkb:2015
|
| gptkbp:founded_by |
gptkb:Kylie_Jenner
|
| gptkbp:founded_in |
gptkb:2015
|
| gptkbp:founder |
gptkb:Kylie_Jenner
|
| gptkbp:future_plans |
expansion into new categories
|
| gptkbp:has_partnerships_with |
fashion brands
collaborations with other brands Strategic collaborations other beauty brands |
| gptkbp:has_product_line |
Skincare
|
| gptkbp:headquarters |
gptkb:Los_Angeles
gptkb:Los_Angeles,_California gptkb:Calabasas,_California |
| https://www.w3.org/2000/01/rdf-schema#label |
Kylie Cosmetics
|
| gptkbp:in-store_presence |
select retailers
|
| gptkbp:industry |
beauty
|
| gptkbp:influence |
gptkb:High
gptkb:social_media_influencers highly effective Key strategy highly utilized High in Beauty Industry Significant in beauty industry |
| gptkbp:influenced_artists |
Kylie Jenner's fame
|
| gptkbp:influenced_by |
gptkb:Kardashian-Jenner_family
Social media trends |
| gptkbp:ingredients |
Cruelty-free
cruelty-free |
| gptkbp:initial_product_offering |
lipsticks
|
| gptkbp:innovation |
gptkb:Regular
new formulas frequent new releases New formulas new formulas and shades new shades and formulas |
| gptkbp:inspiration |
Kylie Jenner's Style
|
| gptkbp:inspired_by |
Kylie Jenner's personal style
|
| gptkbp:investment |
$250,000
|
| gptkbp:is_distributed_by |
gptkb:Ulta_Beauty
|
| gptkbp:is_known_for |
Lip Kits
|
| gptkbp:is_popular_in |
gptkb:United_States
|
| gptkbp:is_tested_for |
Rigorous Standards
cruelty-free testing Rigorous testing |
| gptkbp:is_valued_for |
$1.2 billion
|
| gptkbp:launch_date |
gptkb:2015
Seasonal seasonal frequent limited editions monthly multiple times a year November 30, 2015 seasonal releases Regular launches |
| gptkbp:launch_event |
gptkb:online_store
gptkb:pop-up_shop high demand Retail Partnerships high-profile events High-profile events exclusive parties sold out within minutes high sales online launch Kylie Lip Kit launch party rapid sales growth Kylie Lip Kit launch Kylie Lip Kit Launch Kylie Lip Kits launch Kylie Cosmetics pop-up shop |
| gptkbp:launched |
gptkb:limited_edition
limited editions limited edition releases Limited edition releases exclusive drops social media driven |
| gptkbp:launched_in |
gptkb:2015
|
| gptkbp:loyalty_program |
Kylie Rewards
|
| gptkbp:market |
Global
global |
| gptkbp:market_launch |
gptkb:Kylie_x_Balmain
gptkb:Kylie_Baby gptkb:Kylie_x_KKW_Beauty gptkb:Kylie_Skin gptkb:Kylie_x_Kim gptkb:Kylie_Cosmetics_Holiday_Collection gptkb:Kylie_x_Stormi_Collection gptkb:Kylie_x_Jordyn gptkb:Kylie_x_Kendall seasonal collections New Collections New collections new shades Kylie x Caitlyn Kylie x Khloe Kylie x Kris Kylie x Rob Kylie x Stormi |
| gptkbp:market_position |
gptkb:limited_edition
gptkb:Sephora gptkb:Ulta_Beauty online limited editions retail stores online and retail Limited Editions Online and retail limited stock Leading brand online and select retailers leading in the beauty industry Leader in Lip Products leading in lip products leading cosmetics brand leading brand in lip products |
| gptkbp:marketed_as |
Young women
|
| gptkbp:marketing_strategy |
gptkb:Social_Media
influencer partnerships social media campaigns digital marketing social media advertising social media marketing Influencer Collaborations influencer marketing direct-to-consumer social media ads |
| gptkbp:merchandise |
apparel and accessories
|
| gptkbp:merchandising |
various merchandise
various merchandise items |
| gptkbp:notable_achievement |
fastest-selling cosmetics line
most-followed beauty brand on Instagram |
| gptkbp:notable_appearance |
gptkb:Kylie_Jenner
|
| gptkbp:notable_products |
gptkb:Kylie_Lip_Kit
gptkb:Kylie_Baby gptkb:Kylie_Skin gptkb:Kylie_x_Stormi_Collection gptkb:Lip_Kit gptkb:Kylie_x_Balmain_Collection gptkb:Kylie_x_Kendall_Collection gptkb:Kylie_x_Kris_Collection Lip Kits lip kits |
| gptkbp:packaging |
Minimalist
minimalist recyclable materials eco-friendly packaging aesthetic appeal minimalist design eco-friendly Stylish and modern stylish and modern trendy and modern glossy black and white |
| gptkbp:parent_company |
gptkb:Coty,_Inc.
gptkb:Coty_Inc. |
| gptkbp:partnership |
gptkb:Coty_Inc.
gptkb:Sephora gptkb:Ulta_Beauty beauty influencers select retailers beauty retailers |
| gptkbp:partnerships |
various beauty influencers
|
| gptkbp:philanthropy |
charitable donations
community support initiatives donations to charities support for women's empowerment |
| gptkbp:price |
premium
|
| gptkbp:produces |
Quality Ingredients
|
| gptkbp:product |
gptkb:cosmetics
gptkb:Lip_Kit lip kits |
| gptkbp:product_expansion |
gptkb:Skin
eyeshadow palettes |
| gptkbp:product_line |
gptkb:Kylie_Baby
gptkb:Kylie_Skin gptkb:Skin gptkb:cosmetics gptkb:fragrance Skincare skincare eye products lip products face products Kylie Hair New Categories |
| gptkbp:product_quality |
gptkb:High
high high quality highly rated High quality |
| gptkbp:product_sampling |
influencer giveaways
|
| gptkbp:product_type |
gptkb:cosmetics
foundations highlighters blushes eyeshadow palettes lip glosses lip kits lipsticks setting sprays |
| gptkbp:products |
gptkb:cosmetics
highlighters blushes eyeshadow palettes lip glosses lip kits |
| gptkbp:reach |
over 100 countries
international shipping |
| gptkbp:release_country |
gptkb:Australia
gptkb:Canada gptkb:United_Kingdom gptkb:United_States |
| gptkbp:revenue |
$1.2 billion
$1 billion over $400 million Estimated over $900 million $200 million (2020) $420 million (2020) over $900 million estimated over $900 million $420 million (2018) |
| gptkbp:reviews |
critically acclaimed
positive generally positive highly rated high ratings Highly Rated Highly rated widely reviewed popular among influencers |
| gptkbp:sales |
gptkb:E-commerce
Social media online e-commerce retail |
| gptkbp:signature |
gptkb:Lip_Kit
|
| gptkbp:social_media |
gptkb:Twitter
gptkb:Instagram gptkb:Facebook |
| gptkbp:social_media_presence |
gptkb:Twitter
gptkb:Instagram gptkb:Facebook |
| gptkbp:social_responsibility |
Charity Initiatives
charity donations |
| gptkbp:sponsorship |
gptkb:Kim_Kardashian
gptkb:Ariana_Grande gptkb:Kendall_Jenner gptkb:Kylie_Jenner various celebrities Kylie Jenner's fame |
| gptkbp:strategy |
engagement-driven
|
| gptkbp:sustainability_efforts |
eco-friendly packaging
|
| gptkbp:sustainability_initiatives |
recyclable materials
eco-friendly packaging Cruelty-Free vegan options Vegan options recyclable packaging not established cruelty-free products vegan products Cruelty-free products limited information |
| gptkbp:target_audience |
Young adults
Teenagers Young Adults young adults teenagers Fashion Enthusiasts young women Makeup Enthusiasts Beauty Influencers makeup enthusiasts |
| gptkbp:target_market |
young adults
young women |
| gptkbp:trademark |
Kylie Cosmetics trademark
Kylie trademark |
| gptkbp:type_of |
gptkb:cosmetics
|
| gptkbp:user_engagement |
gptkb:High
social media campaigns interactive campaigns |
| gptkbp:variant |
wide range of cosmetics
|
| gptkbp:website |
kyliecosmetics.com
|
| gptkbp:year_established |
gptkb:2015
|
| gptkbp:bfsParent |
gptkb:Nicki_Minaj
gptkb:Saweetie |
| gptkbp:bfsLayer |
3
|