Kellogg's Brazil

GPTKB entity

Statements (58)
Predicate Object
gptkbp:instance_of gptkb:product
gptkbp:bfsLayer 3
gptkbp:bfsParent gptkb:product
gptkbp:acquisition Acquired by Kellogg Company in 2001
gptkbp:advertising Digital marketing
Television campaigns
gptkbp:brand gptkb:product
gptkbp:category gptkb:Special_K
gptkb:Rice_Krispies
gptkb:Frosted_Flakes
gptkb:Corn_Flakes
Snacks
Granola bars
Nutri-grain bars
gptkbp:certification gptkb:standard
gptkb:HACCP
gptkbp:community_engagement Social responsibility programs
gptkbp:community_support Local charities
gptkbp:competitors gptkb:General_Mills
gptkb:Nestlé
gptkbp:country gptkb:Brazil
gptkbp:distribution_channels Supermarkets
gptkbp:distributor Retailers
gptkbp:employees Over 1,000
gptkbp:events gptkb:Community_events
Food festivals
Health fairs
gptkbp:exported_to Cereals to other countries
gptkbp:feedback Market research
Product reviews
Customer surveys
gptkbp:financial_performance Revenue growth
Market share increase
gptkbp:founded 1906
gptkbp:headquarters gptkb:São_Paulo
https://www.w3.org/2000/01/rdf-schema#label Kellogg's Brazil
gptkbp:industry Food Processing
gptkbp:innovation New product development
gptkbp:is_promoted_by Loyalty programs
Discount offers
Seasonal campaigns
gptkbp:market gptkb:South_America
gptkbp:marketing_strategy Targeting families
gptkbp:parent_company gptkb:product
gptkbp:partnership Local suppliers
gptkbp:partnerships gptkb:Educational_Institution
Health organizations
gptkbp:product_line Breakfast cereals
gptkbp:products Cereals
gptkbp:research_and_development Food innovation
gptkbp:social_responsibility Health and wellness initiatives
Environmental sustainability efforts
gptkbp:supply_chain Local sourcing
Global sourcing
gptkbp:sustainability_initiatives Environmental programs
gptkbp:training Skill development programs
Safety training
gptkbp:website www.kelloggs.com.br