KFC 'Double Down' campaign

GPTKB entity

Statements (19)
Predicate Object
gptkbp:instanceOf Advertising
gptkbp:firstReleased 2010
https://www.w3.org/2000/01/rdf-schema#label KFC 'Double Down' campaign
gptkbp:launched gptkb:KFC
gptkbp:mediaCoverage Widespread international attention
gptkbp:notableFor Replacing bread with fried chicken fillets
gptkbp:productType Limited-time offer
gptkbp:promotion Double Down sandwich
gptkbp:region gptkb:Australia
gptkb:Canada
gptkb:New_Zealand
gptkb:United_Kingdom
gptkb:United_States
gptkbp:restored Multiple times after initial launch
gptkbp:resultedIn High sales and viral attention
gptkbp:slogan So much 100% premium chicken, we didn’t have room for a bun.
gptkbp:subjectOf KFC Double Down sandwich
gptkbp:bfsParent gptkb:KFC_advertising_campaigns
gptkbp:bfsLayer 5