Properties (58)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:aimsTo |
advertising effectiveness
|
| gptkbp:analyzes |
consumer behavior
|
| gptkbp:collaboratesWith |
advertisers
|
| gptkbp:developedBy |
gptkb:IBM
|
| gptkbp:enables |
real-time bidding
reach target audiences |
| gptkbp:enhances |
customer engagement
|
| gptkbp:focusesOn |
data-driven marketing
|
| gptkbp:hasFeature |
audience segmentation
|
| gptkbp:hasPart |
gptkb:Watson_Advertising_Insights
Watson Advertising Accelerator |
| https://www.w3.org/2000/01/rdf-schema#label |
IBM Watson Advertising
|
| gptkbp:includes |
Watson Ads
|
| gptkbp:integratesWith |
various marketing platforms
|
| gptkbp:isCompatibleWith |
e-commerce platforms
mobile advertising |
| gptkbp:isDesignedFor |
large enterprises
|
| gptkbp:isFocusedOn |
enhancing user experience
improving ROI |
| gptkbp:isHeadquarteredIn |
Armonk, New York
|
| gptkbp:isIntegratedWith |
CRM_systems
|
| gptkbp:isInvolvedIn |
2018
|
| gptkbp:isKnownFor |
AI capabilities
personalization capabilities |
| gptkbp:isPartOf |
digital transformation initiatives
IBM's_AI_strategy IBM's_cloud_services. IBM_Watson_portfolio |
| gptkbp:isRecognizedFor |
innovation in advertising technology
leader_in_AI_advertising |
| gptkbp:isTargetedAt |
marketers
|
| gptkbp:isUsedBy |
optimize ad spend
brands |
| gptkbp:isUtilizedFor |
advertising agencies
retargeting campaigns social media advertising |
| gptkbp:offers |
real-time analytics
influencer marketing solutions customizable ad solutions targeted advertising solutions search advertising solutions AI-driven advertising solutions data_analytics_services |
| gptkbp:offersDegree |
digital advertising
|
| gptkbp:offersServices |
programmatic advertising
|
| gptkbp:provides |
gptkb:IBM_Cloud
performance metrics ad performance data visualization tools campaign management tools audience targeting tools creative optimization brand insights |
| gptkbp:providesSupportFor |
brand safety
|
| gptkbp:supports |
video advertising
cross-channel_marketing |
| gptkbp:utilizes |
machine learning
|