Properties (64)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Media_Company
|
| gptkbp:aimsTo |
advertising effectiveness
|
| gptkbp:analyzes |
consumer behavior
multiple sources |
| gptkbp:delivers |
actionable insights
|
| gptkbp:developedBy |
gptkb:IBM
|
| gptkbp:enables |
data-driven decision making
data-driven strategies personalized advertising |
| gptkbp:enhances |
campaign performance
target audiences ROI measurement |
| gptkbp:facilitates |
data collaboration
cross-channel_marketing |
| https://www.w3.org/2000/01/rdf-schema#label |
Watson Advertising Insights
|
| gptkbp:improves |
customer engagement
|
| gptkbp:integratesWith |
marketing platforms
|
| gptkbp:isAvailableIn |
cloud platforms
|
| gptkbp:isCompatibleWith |
third-party tools
various data formats |
| gptkbp:isDesignedFor |
businesses
advertising agencies maximize ad impact |
| gptkbp:isFocusedOn |
customer insights
advertising innovation |
| gptkbp:isIntegratedWith |
CRM_systems
|
| gptkbp:isPartOf |
gptkb:IBM's_AI_solutions
digital transformation initiatives IBM_Watson_portfolio Watson_Advertising_suite |
| gptkbp:isRated |
gptkb:IBM_Cloud
|
| gptkbp:isTargetedAt |
marketers
|
| gptkbp:isUsedBy |
marketing teams
track ad performance |
| gptkbp:isUsedFor |
campaign measurement
|
| gptkbp:isUtilizedFor |
brand awareness campaigns
|
| gptkbp:isUtilizedIn |
digital marketing
programmatic advertising |
| gptkbp:offers |
data analysis capabilities
user-friendly interface audience segmentation custom reporting performance benchmarks audience targeting solutions insights on ad spend |
| gptkbp:offersCoursesIn |
campaign optimization
|
| gptkbp:provides |
data visualization
predictive analytics real-time analytics data-driven insights competitive analysis contextual insights insights on audience behavior insights into consumer preferences insights for media planning |
| gptkbp:providesAccessTo |
market trends
|
| gptkbp:supports |
data integration
real-time decision making data privacy compliance brand safety campaign targeting |
| gptkbp:targets |
advertisers
|
| gptkbp:uses |
machine learning
|
| gptkbp:utilizes |
artificial intelligence
|