Statements (23)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:International_Standard
|
| gptkbp:appliesTo |
video ads
interactive ads expandable ads floating ads |
| gptkbp:firstPublished |
2002
|
| gptkbp:focusesOn |
rich media advertising
|
| gptkbp:goal |
improve user experience
ensure compatibility across platforms standardize ad formats |
| https://www.w3.org/2000/01/rdf-schema#label |
IAB Rich Media Guidelines
|
| gptkbp:language |
English
|
| gptkbp:provides |
measurement standards
technical specifications creative requirements |
| gptkbp:publishedBy |
gptkb:Interactive_Advertising_Bureau
|
| gptkbp:relatedTo |
gptkb:IAB_Display_Advertising_Guidelines
IAB Video Suite |
| gptkbp:updated |
periodically
|
| gptkbp:usedIn |
digital advertising
|
| gptkbp:website |
https://www.iab.com/guidelines/rich-media/
|
| gptkbp:bfsParent |
gptkb:IAB_Mobile_Advertising_Guidelines
|
| gptkbp:bfsLayer |
7
|