IAB New Ad Portfolio

GPTKB entity

Statements (19)
Predicate Object
gptkbp:instanceOf advertising standard
gptkbp:address ad blocking
cross-device advertising
viewability
gptkbp:developedBy gptkb:Interactive_Advertising_Bureau
gptkbp:documentType gptkb:technical_specification
gptkbp:focusesOn user experience
responsive design
flexible ad sizes
https://www.w3.org/2000/01/rdf-schema#label IAB New Ad Portfolio
gptkbp:includes mobile ads
native ads
display ads
rich media ads
gptkbp:introducedIn 2017
gptkbp:replacedBy gptkb:IAB_Display_Advertising_Guidelines
gptkbp:url https://www.iab.com/newadportfolio/
gptkbp:bfsParent gptkb:IAB_Ad_Unit_Guidelines
gptkbp:bfsLayer 6