Guinness beer advertising

URI: https://gptkb.org/entity/Guinness_beer_advertising

GPTKB entity

Predicate	Object
gptkbp:instanceOf	Advertising
gptkbp:associatedWith	gptkb:Guinness
gptkbp:awarded	gptkb:Cannes_Lions_Grand_Prix gptkb:Clio_Awards
gptkbp:countryOfOrigin	gptkb:Ireland
gptkbp:createdBy	Abbott Mead Vickers BBDO (later campaigns) S.H. Benson (early campaigns)
gptkbp:features	gptkb:storytelling animals humor human endurance black and white imagery music and sound design surreal visuals time-lapse effects
gptkbp:firstMajorCampaign	1929
https://www.w3.org/2000/01/rdf-schema#label	Guinness beer advertising
gptkbp:influencedBy	Irish culture Guinness brand history
gptkbp:notable_for	gptkb:NoitulovE_(2005) gptkb:Sapeurs_(2014) gptkb:Surfer_(1999) gptkb:Swimblack_(1998) gptkb:The_Man_with_the_Guinness_(1955)
gptkbp:notableCharacter	gptkb:Guinness_Ostrich gptkb:Guinness_Zookeeper gptkb:Guinness_Toucan
gptkbp:notableFor	award-winning campaigns creative television commercials iconic print ads memorable slogans
gptkbp:slogan	gptkb:Guinness_is_Good_for_You gptkb:My_Goodness,_My_Guinness Good things come to those who wait
gptkbp:targetMarket	young adults global audience beer drinkers
gptkbp:theme	gptkb:community adventure heritage strength good fortune patience
gptkbp:uses	gptkb:print gptkb:radio_station gptkb:television digital media outdoor advertising
gptkbp:bfsParent	gptkb:turtle
gptkbp:bfsLayer	5