Statements (90)
Predicate | Object |
---|---|
gptkbp:instance_of |
gptkb:brand
|
gptkbp:bfsLayer |
3
|
gptkbp:bfsParent |
gptkb:Stripe
|
gptkbp:audience |
community-driven
|
gptkbp:awards |
gptkb:Teen_Vogue_Beauty_Awards
gptkb:Glamour_Beauty_Awards gptkb:Allure_Best_of_Beauty Best of Beauty |
gptkbp:brand |
gptkb:Emily_Weiss
Empowerment Transparency natural beauty empowerment Inclusivity inclusive beauty skin first, makeup second |
gptkbp:business_model |
Direct-to-Consumer
direct-to-consumer |
gptkbp:collaborations |
Celebrities
Influencers beauty influencers beauty bloggers lifestyle influencers micro-influencers You Tube influencers |
gptkbp:community_engagement |
Customer feedback
Beauty community events |
gptkbp:community_events |
workshops
launch parties pop-up experiences |
gptkbp:customer_base |
Online shoppers
Beauty enthusiasts |
gptkbp:customer_support |
live chat
email support online support |
gptkbp:economic_impact |
Physical stores
Pop-up shops |
gptkbp:feedback |
user-generated content
|
gptkbp:founded |
gptkb:Emily_Weiss
|
gptkbp:headquarters |
gptkb:Borough
|
https://www.w3.org/2000/01/rdf-schema#label |
Glossier
|
gptkbp:is_valued_for |
$1.2 billion
|
gptkbp:launched |
gptkb:2014
|
gptkbp:loyalty_program |
referral program
exclusive access to new products Glossier Rewards |
gptkbp:market |
gptkb:book
physical stores pop-up shops new skincare line new makeup collection |
gptkbp:marketing_strategy |
content marketing
social media campaigns User-generated content influencer marketing Community-driven |
gptkbp:notable_products |
gptkb:Boy_Brow
gptkb:Cloud_Paint gptkb:Generation_G_Lipstick gptkb:Milky_Jelly_Cleanser Lidstar Generation G |
gptkbp:packaging |
minimalist
|
gptkbp:parent_company |
gptkb:Glossier,_Inc.
|
gptkbp:partnership |
gptkb:Sephora
gptkb:book gptkb:Ulta_Beauty |
gptkbp:partnerships |
fashion brands
lifestyle brands wellness brands |
gptkbp:products |
gptkb:skincare_product
Skincare skincare |
gptkbp:receives_funding_from |
gptkb:Series_A
gptkb:Series_B Series C |
gptkbp:social_media_presence |
gptkb:Instagram
gptkb:Twitter_account |
gptkbp:sustainability_initiatives |
gptkb:product
Eco-friendly packaging recyclable packaging cruelty-free products vegan products Cruelty-free products |
gptkbp:target_market |
Millennials
millennials Gen Z |
gptkbp:website |
https://www.glossier.com
glossier.com |
gptkbp:year_created |
gptkb:2014
|