|
gptkbp:instance_of
|
gptkb:cosmetics
|
|
gptkbp:awards
|
gptkb:Teen_Vogue_Beauty_Awards
gptkb:Glamour_Beauty_Awards
gptkb:Allure_Best_of_Beauty
Best of Beauty
|
|
gptkbp:brand
|
Empowerment
Transparency
natural beauty
empowerment
Inclusivity
inclusive beauty
skin first, makeup second
|
|
gptkbp:brand_ambassadors
|
gptkb:Emily_Weiss
|
|
gptkbp:business_model
|
Direct-to-Consumer
direct-to-consumer
|
|
gptkbp:collaboration
|
Celebrities
Influencers
beauty bloggers
You Tube influencers
|
|
gptkbp:collaborations
|
beauty influencers
lifestyle influencers
micro-influencers
|
|
gptkbp:community_engagement
|
Customer feedback
Beauty community events
|
|
gptkbp:community_events
|
workshops
launch parties
pop-up experiences
|
|
gptkbp:customer_base
|
Online shoppers
Beauty enthusiasts
|
|
gptkbp:customer_feedback
|
user-generated content
|
|
gptkbp:customer_support
|
live chat
email support
online support
|
|
gptkbp:economic_impact
|
Physical stores
Pop-up shops
|
|
gptkbp:founded_by
|
gptkb:Emily_Weiss
|
|
gptkbp:funding
|
gptkb:Series_A
gptkb:Series_B
Series C
|
|
gptkbp:headquarters
|
gptkb:New_York_City
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
Glossier
|
|
gptkbp:is_valued_for
|
$1.2 billion
|
|
gptkbp:launched
|
gptkb:2014
|
|
gptkbp:loyalty_program
|
referral program
exclusive access to new products
Glossier Rewards
|
|
gptkbp:market_launch
|
gptkb:limited_edition
new skincare line
new makeup collection
|
|
gptkbp:market_position
|
physical stores
pop-up shops
|
|
gptkbp:marketing_strategy
|
content marketing
social media campaigns
User-generated content
influencer marketing
Community-driven
|
|
gptkbp:notable_products
|
gptkb:Boy_Brow
gptkb:Cloud_Paint
gptkb:Generation_G_Lipstick
gptkb:Milky_Jelly_Cleanser
Lidstar
Generation G
|
|
gptkbp:packaging
|
minimalist
|
|
gptkbp:parent_company
|
gptkb:Glossier,_Inc.
|
|
gptkbp:partnership
|
gptkb:Amazon
gptkb:Sephora
gptkb:Ulta_Beauty
|
|
gptkbp:partnerships
|
fashion brands
lifestyle brands
wellness brands
|
|
gptkbp:product_type
|
gptkb:cosmetics
Skincare
|
|
gptkbp:products
|
gptkb:cosmetics
skincare
|
|
gptkbp:social_media_presence
|
gptkb:Twitter
gptkb:Instagram
gptkb:Facebook
|
|
gptkbp:sustainability_initiatives
|
gptkb:beef
Eco-friendly packaging
recyclable packaging
cruelty-free products
vegan products
Cruelty-free products
|
|
gptkbp:target_market
|
Millennials
millennials
Gen Z
|
|
gptkbp:user_engagement
|
community-driven
|
|
gptkbp:website
|
https://www.glossier.com
glossier.com
|
|
gptkbp:year_established
|
gptkb:2014
|
|
gptkbp:bfsParent
|
gptkb:Stripe
|
|
gptkbp:bfsLayer
|
4
|