Properties (62)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Person
|
| gptkbp:affiliatedWith |
gptkb:University_of_Southern_California
|
| gptkbp:author |
gptkb:Philip_Kotler
|
| gptkbp:hasAwards |
gptkb:American_Marketing_Association_Award
|
| gptkbp:hasEducation |
gptkb:University_of_California,_Berkeley
gptkb:University_of_Southern_California |
| gptkbp:hasFieldOfUse |
Marketing
|
| gptkbp:hasOccupation |
Author
Professor |
| gptkbp:hasPublications |
Marketing: An Introduction, 13th Edition
Principles of Marketing, 17th Edition Marketing_Management,_15th_Edition |
| gptkbp:hasResearchInterest |
Advertising
E-commerce Market research Retailing Consumer behavior Content marketing Influencer marketing Marketing strategy Social media marketing Customer satisfaction Brand management Loyalty programs Distribution channels Brand equity Customer relationship management Experiential marketing Market segmentation Pricing strategy Sales forecasting Competitive analysis Marketing communications Sales management Customer journey mapping Direct marketing Marketing analytics Product management Event marketing Consumer insights Viral marketing International marketing Behavioral targeting Neuromarketing Data-driven marketing Sustainability in marketing Integrated marketing communications Marketing metrics Artificial intelligence in marketing Blockchain in marketing Business-to-business marketing Ethics in marketing Public relations in marketing User experience in marketing Digital_marketing Mobile_marketing Omnichannel_marketing |
| https://www.w3.org/2000/01/rdf-schema#label |
Gary Michael Armstrong
|
| gptkbp:knownFor |
Research in marketing
|
| gptkbp:wrote |
Principles of Marketing
Marketing: An Introduction Marketing_Management |