GE 'Imagination at Work' campaign
GPTKB entity
Statements (18)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
Advertising
|
| gptkbp:firstReleased |
2003
|
| gptkbp:focus |
gptkb:technology
creativity innovation |
| https://www.w3.org/2000/01/rdf-schema#label |
GE 'Imagination at Work' campaign
|
| gptkbp:launched |
gptkb:General_Electric
|
| gptkbp:notableFor |
emphasizing innovation
rebranding GE's image |
| gptkbp:replacedSlogan |
We Bring Good Things to Life
|
| gptkbp:slogan |
gptkb:Imagination_at_Work
|
| gptkbp:targetAudience |
business customers
general public |
| gptkbp:usedIn |
online marketing
television commercials print advertisements |
| gptkbp:bfsParent |
gptkb:BBDO_New_York
|
| gptkbp:bfsLayer |
5
|