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gptkbp:instance_of
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gptkb:Company
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gptkbp:acquisition
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gptkb:Munchies_(1990)
Bare Snacks (2018)
Sabra Dipping Company (2008)
Tostitos (1995)
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gptkbp:advertising
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Social media campaigns
Celebrity endorsements
Super Bowl commercials
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gptkbp:brand
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gptkb:Smartfood
gptkb:Lay's_Stax
gptkb:Ruffles
gptkb:Cheetos
gptkb:Doritos
gptkb:Fritos
gptkb:Lay's
gptkb:Sun_Chips
gptkb:Tostitos
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gptkbp:community_involvement
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gptkb:Youth_programs
Health initiatives
Environmental programs
Snack donations
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gptkbp:distribution
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gptkb:North_America
International markets
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gptkbp:employees
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over 60,000
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gptkbp:founded
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gptkb:1961
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gptkbp:founder
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gptkb:Herman_W._Lay
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gptkbp:global_presence
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Available in over 40 countries
International brands
Local flavors
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gptkbp:governed_by
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gptkb:Steven_Williams
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gptkbp:headquarters
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gptkb:Plano,_Texas
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https://www.w3.org/2000/01/rdf-schema#label
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Frito-Lay, Inc.
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gptkbp:innovation
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Limited edition products
New flavors
Plant-based snacks
Healthier snack options
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gptkbp:market
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40% of U. S. snack market
|
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gptkbp:parent_company
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gptkb:Pepsi_Co
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|
gptkbp:partnerships
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gptkb:award
gptkb:NCAA
Various food festivals
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gptkbp:products
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Snack foods
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gptkbp:revenue
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$15 billion (2020)
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gptkbp:sustainability_initiatives
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Water Conservation
Sustainable Agriculture
Recyclable Packaging
Zero Waste to Landfill
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gptkbp:website
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www.fritolay.com
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gptkbp:bfsParent
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gptkb:Herman_Lay
gptkb:Herman_W._Lay
gptkb:Elmer_Doolin
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gptkbp:bfsLayer
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5
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