Statements (49)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Advertising
|
| gptkbp:example |
Credit card mailers
Social media influencer promotions for financial apps Insurance TV spots Online investment platform ads Super Bowl bank commercials |
| gptkbp:goal |
Attract new customers
Increase brand awareness Promote new financial products Retain existing clients |
| gptkbp:involves |
Promotion of banking services
Promotion of financial products Promotion of insurance products Promotion of investment services |
| gptkbp:mayInclude |
Bank account promotions
Credit card offers Cryptocurrency promotions Insurance policy promotions Loan advertisements Mutual fund advertisements Retirement plan advertisements Stock trading platform ads |
| gptkbp:medium |
gptkb:radio_station
gptkb:Television Social media Print media Online advertising |
| gptkbp:regulates |
gptkb:Financial_Conduct_Authority_(UK)
gptkb:Securities_and_Exchange_Commission_(US) gptkb:Federal_Trade_Commission_(US) gptkb:Consumer_Financial_Protection_Bureau_(US) |
| gptkbp:relatedTo |
Finance
Marketing |
| gptkbp:requires |
Compliance with truth-in-advertising laws
Disclosure of risks Fee disclosure Legal disclaimers Performance data disclosure |
| gptkbp:riskFactor |
Reputational damage
Potential for misleading claims Regulatory penalties |
| gptkbp:subject |
Consumer protection regulations
Misleading advertising laws |
| gptkbp:targetAudience |
General public
Retail investors Institutional investors |
| gptkbp:bfsParent |
gptkb:Elias_St._Elmo_Lewis
|
| gptkbp:bfsLayer |
7
|
| https://www.w3.org/2000/01/rdf-schema#label |
Financial Advertising
|