Fevicol advertising campaign
GPTKB entity
Statements (32)
| Predicate | Object |
|---|---|
| gptkbp:instanceOf |
gptkb:Advertising
|
| gptkbp:awards |
gptkb:Cannes_Lions
gptkb:Abby_Awards |
| gptkbp:brand |
gptkb:Fevicol
|
| gptkbp:country |
gptkb:India
|
| gptkbp:creativeAgency |
gptkb:Ogilvy_&_Mather
|
| gptkbp:impact |
Became a cultural reference in India
Increased brand recall |
| gptkbp:knownFor |
Humor
Viral marketing Memorable taglines |
| gptkbp:language |
gptkb:Hindi
English |
| gptkbp:launchDate |
1989
|
| gptkbp:launched |
gptkb:Pidilite_Industries
|
| gptkbp:mediaType |
gptkb:Television
Digital Outdoor |
| gptkbp:notable_for |
Bus ad
Egg ad Fevicol Marine ad Train ad |
| gptkbp:slogan |
Fevicol ka mazboot jod hai, tootega nahi
Dum laga ke haisha Fevicol ka jod hai, tootega nahi |
| gptkbp:targetAudience |
General public
Carpenters Furniture makers |
| gptkbp:bfsParent |
gptkb:Piyush_Pandey
|
| gptkbp:bfsLayer |
8
|
| https://www.w3.org/2000/01/rdf-schema#label |
Fevicol advertising campaign
|