|
gptkbp:instanceOf
|
gptkb:Advertising
|
|
gptkbp:annualEvent
|
yes
|
|
gptkbp:awardedFor
|
effectiveness in marketing communications
|
|
gptkbp:awardLevelsInclude
|
gptkb:Bronze_Effie
gptkb:Gold_Effie
gptkb:Silver_Effie
|
|
gptkbp:awardYear
|
multiple countries
|
|
gptkbp:category
|
non-profit
services
media innovation
brand experience
products
sustained success
|
|
gptkbp:countryOfOrigin
|
gptkb:United_States
|
|
gptkbp:criteria
|
strategic objectives
measurable results
creative execution
marketplace impact
|
|
gptkbp:established
|
1968
|
|
gptkbp:globalProgram
|
Effie Global Index
|
|
gptkbp:headquartersLocation
|
gptkb:New_York_City
|
|
gptkbp:judge
|
industry professionals
advertising executives
marketing experts
|
|
gptkbp:logo
|
Effie Awards logo
|
|
gptkbp:mediaCoverage
|
gptkb:The_Drum
gptkb:Marketing_Week
gptkb:Ad_Age
gptkb:political_event
|
|
gptkbp:namedAfter
|
efficacy
|
|
gptkbp:notableWinner
|
gptkb:Coca-Cola
gptkb:Procter_&_Gamble
gptkb:Unilever
gptkb:McCann_Worldgroup
gptkb:Ogilvy
|
|
gptkbp:presentedBy
|
gptkb:Effie_Worldwide
|
|
gptkbp:regionalProgramsInclude
|
gptkb:Effie_Asia_Pacific
gptkb:Effie_Europe
gptkb:Effie_Latin_America
gptkb:Effie_Middle_East_&_Africa
Effie North America
|
|
gptkbp:relatedAward
|
gptkb:Clio_Awards
gptkb:D&AD_Awards
gptkb:Cannes_Lions
|
|
gptkbp:relatedTo
|
advertising industry
communications industry
marketing effectiveness
|
|
gptkbp:website
|
https://www.effie.org/
|
|
gptkbp:bfsParent
|
gptkb:Burrell_Communications_Group
gptkb:Goodby_Silverstein_&_Partners_San_Francisco
|
|
gptkbp:bfsLayer
|
8
|
|
https://www.w3.org/2000/01/rdf-schema#label
|
EFFIE Awards
|