OMO

E297562

consumer product laundry detergent brand

OMO is a globally recognized laundry detergent brand owned by Unilever, known for its stain-removal performance and family-oriented marketing.

Try in SPARQL Jump to: Surface forms Disambiguation Statements Elicitation Referenced by

All labels observed (3)

Label	Occurrences
OMO canonical	2
OMO Sensitive	1
OMO Ultra	1

How this entity was disambiguated

This entity first appeared as the object of triple T2784817 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.

NED1 Entity disambiguation (via context triple) gpt-5-mini-2025-08-07

Target entity: OMO
Context triple: [Unilever, hasBrand, OMO]

A. OM
OM is the post-nominal abbreviation used by members of the Order of Merit, a prestigious British honor recognizing distinguished service in the armed forces, science, art, literature, or the promotion of culture.
B. OM
OM is an American experimental rock band known for its hypnotic, drone-influenced sound and spiritually themed compositions.
C. OM
OM is the two-letter ISO 3166-1 alpha-2 country code assigned to Oman for international identification and data standards.
D. M.O.
M.O. is a studio album by American rapper Nelly that showcases his blend of hip hop and pop-rap with numerous guest collaborations.
E. Om
Om is a sacred sound and spiritual symbol in Hinduism, representing the essence of ultimate reality and the universe.
F. None of above. chosen
G. Unsure - the case is ambiguous/there is not enough information to decide.

NED2 Entity disambiguation (via description) gpt-5-mini-2025-08-07

Target entity: OMO
Target entity description: OMO is a globally recognized laundry detergent brand owned by Unilever, known for its stain-removal performance and family-oriented marketing.

A. OM
OM is the post-nominal abbreviation used by members of the Order of Merit, a prestigious British honor recognizing distinguished service in the armed forces, science, art, literature, or the promotion of culture.
B. OM
OM is an American experimental rock band known for its hypnotic, drone-influenced sound and spiritually themed compositions.
C. OM
OM is the two-letter ISO 3166-1 alpha-2 country code assigned to Oman for international identification and data standards.
D. M.O.
M.O. is a studio album by American rapper Nelly that showcases his blend of hip hop and pop-rap with numerous guest collaborations.
E. Om
Om is a sacred sound and spiritual symbol in Hinduism, representing the essence of ultimate reality and the universe.
F. None of above. chosen

Statements (51)

Predicate	Object
instanceOf	consumer product ⓘ laundry detergent brand ⓘ
brandOwnerHeadquarters	London, United Kingdom ⓘ linked to: London, England Rotterdam, Netherlands ⓘ linked to: Rotterdam
brandVariants	OMO Color ⓘ OMO Handwash ⓘ OMO Matic ⓘ OMO Sensitive ⓘ linked to: OMO OMO Ultra ⓘ linked to: OMO
competesWith	Ariel ⓘ Persil ⓘ linked to: Persil (in some markets) Surf ⓘ Tide ⓘ
environmentalInitiative	campaigns encouraging cold-water washing ⓘ concentrated formulations to reduce packaging ⓘ
focusRegion	Africa ⓘ Asia ⓘ Latin America ⓘ Middle East ⓘ
hasParentBrandPortfolio	Unilever Home Care ⓘ linked to: Unilever
hasProductForm	capsule detergent ⓘ detergent bars ⓘ liquid detergent ⓘ powder detergent ⓘ
knownFor	family-oriented marketing ⓘ stain removal performance ⓘ
marketingTheme	active kids ⓘ dirt is good ⓘ
marketScope	global ⓘ
ownedBy	Unilever ⓘ
parentCompany	Unilever ⓘ
productCategory	fabric care ⓘ
productFeature	enzyme-based stain removal ⓘ fragranced variants ⓘ machine-specific formulations ⓘ whitening performance ⓘ
productType	laundry detergent ⓘ
slogan	Dirt is good ⓘ
soldIn	Argentina ⓘ Brazil ⓘ Chile ⓘ Indonesia ⓘ Saudi Arabia ⓘ South Africa ⓘ Turkey ⓘ United Arab Emirates ⓘ Vietnam ⓘ linked to: Viet Nam
targetAudience	families ⓘ households with children ⓘ
targetUse	hand washing ⓘ machine washing ⓘ

How these facts were elicited

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Unilever → hasBrand → OMO ⓘ

ULVR → associatedWithBrandPortfolio → OMO ⓘ

OMO → brandVariants → OMO Sensitive ⓘ

linked to: OMO

OMO → brandVariants → OMO Ultra ⓘ