OMO
E297562
OMO is a globally recognized laundry detergent brand owned by Unilever, known for its stain-removal performance and family-oriented marketing.
All labels observed (3)
| Label | Occurrences |
|---|---|
| OMO canonical | 4 |
| OMO Sensitive | 1 |
| OMO Ultra | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T2784817 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: OMO Context triple: [Unilever, hasBrand, OMO]
-
A.
OM
OM is the post-nominal abbreviation used by members of the Order of Merit, a prestigious British honor recognizing distinguished service in the armed forces, science, art, literature, or the promotion of culture.
-
B.
OM
OM is an American experimental rock band known for its hypnotic, drone-influenced sound and spiritually themed compositions.
-
C.
OM
OM is the two-letter ISO 3166-1 alpha-2 country code assigned to Oman for international identification and data standards.
-
D.
M.O.
M.O. is a studio album by American rapper Nelly that showcases his blend of hip hop and pop-rap with numerous guest collaborations.
-
E.
Om
Om is a sacred sound and spiritual symbol in Hinduism, representing the essence of ultimate reality and the universe.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: OMO Target entity description: OMO is a globally recognized laundry detergent brand owned by Unilever, known for its stain-removal performance and family-oriented marketing.
-
A.
OM
OM is the post-nominal abbreviation used by members of the Order of Merit, a prestigious British honor recognizing distinguished service in the armed forces, science, art, literature, or the promotion of culture.
-
B.
OM
OM is an American experimental rock band known for its hypnotic, drone-influenced sound and spiritually themed compositions.
-
C.
OM
OM is the two-letter ISO 3166-1 alpha-2 country code assigned to Oman for international identification and data standards.
-
D.
M.O.
M.O. is a studio album by American rapper Nelly that showcases his blend of hip hop and pop-rap with numerous guest collaborations.
-
E.
Om
Om is a sacred sound and spiritual symbol in Hinduism, representing the essence of ultimate reality and the universe.
- F. None of above. chosen
Statements (51)
| Predicate | Object |
|---|---|
| instanceOf |
consumer product
ⓘ
laundry detergent brand ⓘ |
| brandOwnerHeadquarters |
London, United Kingdom
ⓘ
linked to:
London, England
Rotterdam, Netherlands ⓘ
linked to:
Rotterdam
|
| brandVariants |
OMO Color
ⓘ
OMO Handwash ⓘ OMO Matic ⓘ OMO Sensitive ⓘ
linked to:
OMO
OMO Ultra ⓘ
linked to:
OMO
|
| competesWith |
Ariel
ⓘ
Persil ⓘ
linked to:
Persil (in some markets)
Surf ⓘ Tide ⓘ |
| environmentalInitiative |
campaigns encouraging cold-water washing
ⓘ
concentrated formulations to reduce packaging ⓘ |
| focusRegion |
Africa
ⓘ
Asia ⓘ Latin America ⓘ Middle East ⓘ |
| hasParentBrandPortfolio |
Unilever Home Care
ⓘ
linked to:
Unilever
|
| hasProductForm |
capsule detergent
ⓘ
detergent bars ⓘ liquid detergent ⓘ powder detergent ⓘ |
| knownFor |
family-oriented marketing
ⓘ
stain removal performance ⓘ |
| marketingTheme |
active kids
ⓘ
dirt is good ⓘ |
| marketScope | global ⓘ |
| ownedBy | Unilever ⓘ |
| parentCompany | Unilever ⓘ |
| productCategory | fabric care ⓘ |
| productFeature |
enzyme-based stain removal
ⓘ
fragranced variants ⓘ machine-specific formulations ⓘ whitening performance ⓘ |
| productType | laundry detergent ⓘ |
| slogan | Dirt is good ⓘ |
| soldIn |
Argentina
ⓘ
Brazil ⓘ Chile ⓘ Indonesia ⓘ Saudi Arabia ⓘ South Africa ⓘ Turkey ⓘ United Arab Emirates ⓘ Vietnam ⓘ
linked to:
Viet Nam
|
| targetAudience |
families
ⓘ
households with children ⓘ |
| targetUse |
hand washing
ⓘ
machine washing ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: OMO Description of subject: OMO is a globally recognized laundry detergent brand owned by Unilever, known for its stain-removal performance and family-oriented marketing.
Referenced by (6)
Full triples — surface form annotated when it differs from this entity's canonical label.
linked to: OMO
linked to: OMO