Surf

E297561

Surf is a popular laundry detergent brand owned by the multinational consumer goods company Unilever, known for its fragranced washing powders and liquids.

All labels observed (1)

Label Occurrences
Surf canonical 6

How this entity was disambiguated

Statements (47)

Predicate Object
instanceOf consumer product ⓘ
laundry detergent brand ⓘ
belongsToPortfolio Unilever fabric cleaning brands ⓘ
brandOwner Unilever plc ⓘ
linked to: Unilever
brandOwnerHeadquarters London, United Kingdom ⓘ
linked to: London, England
brandPositioning fragrance-focused detergent ⓘ
value laundry detergent ⓘ
category detergent brand ⓘ
fabric cleaning agent ⓘ
competitor Ariel ⓘ
Persil ⓘ
Tide ⓘ
hasFeature color care ⓘ
perfumed formula ⓘ
stain removal ⓘ
hasMarketingFocus bright, clean clothes ⓘ
long-lasting fragrance ⓘ
value for money ⓘ
hasScentVariant floral fragrances ⓘ
fresh fragrances ⓘ
tropical fragrances ⓘ
hasVariant Surf capsules ⓘ
Surf liquid detergent ⓘ
Surf washing powder ⓘ
industry fabric care ⓘ
household cleaning products ⓘ
marketedAs fragranced laundry detergent ⓘ
notableFor scented formulations ⓘ
strong fragrance ⓘ
ownedBy Unilever ⓘ
packagingType cardboard box ⓘ
plastic bottle ⓘ
plastic pouch ⓘ
parentCompanyISIN GB00B10RZP78 ⓘ
parentCompanyStockExchangeListing London Stock Exchange ⓘ
productForm liquid detergent ⓘ
washing powder ⓘ
productLifecycleStage mass-market brand ⓘ
productType laundry detergent ⓘ
regulatoryCategory household detergent ⓘ
soldIn online retail ⓘ
supermarkets ⓘ
targetSurface clothing ⓘ
textiles ⓘ
targetUse hand washing ⓘ
machine washing ⓘ
usedBy households ⓘ

How these facts were elicited

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.

Unilever → hasBrand → Surf ⓘ
OMO → competesWith → Surf ⓘ
Ariel → competitor → Surf ⓘ
Slip Slide → appearsOn → Surf ⓘ