Dove Real Beauty campaign

GPTKB entity

Statements (24)
Predicate Object
gptkbp:instanceOf Advertising
gptkbp:awards gptkb:Cannes_Lions_Grand_Prix
gptkbp:firstReleased 2004
https://www.w3.org/2000/01/rdf-schema#label Dove Real Beauty campaign
gptkbp:impact influenced advertising industry
sparked global conversation on beauty standards
gptkbp:launched gptkb:Dove
gptkbp:mediaType gptkb:media
gptkb:print
gptkb:television
digital
gptkbp:notable_for gptkb:Evolution
gptkb:Real_Beauty_Sketches
gptkbp:notablePlace featured real women
included diverse ages
included diverse body types
included diverse ethnicities
used unretouched photos
gptkbp:parentCompany gptkb:Unilever
gptkbp:purpose promote body positivity
challenge beauty stereotypes
gptkbp:targetAudience gptkb:women
gptkbp:bfsParent gptkb:Choose_Beautiful
gptkbp:bfsLayer 6